Finance

UK's Morrisons says cyber attack at technology provider hit Christmas sales

Published by Global Banking & Finance Review

Posted on January 29, 2025

2 min read

· Last updated: January 27, 2026

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Morrisons logo with shopping cart reflecting Christmas sales impact - Global Banking & Finance Review
The image showcases the Morrisons logo alongside a shopping cart, symbolizing the supermarket's recent struggles with sales due to a cyber attack. This visual highlights the impact on Christmas sales and the company's ongoing recovery efforts in the finance sector.
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LONDON (Reuters) -British supermarket group Morrisons' underlying sales growth improved in its fourth quarter, which it said reflected better product availability, sharper prices, more effective

Morrisons Reports Cyber Attack Impact on Christmas Sales

By James Davey

LONDON (Reuters) -British supermarket group Morrisons said a November cyber attack at technology provider Blue Yonder hit its product availability, impacting sales in the Christmas quarter.

CEO Rami Baitieh said the attack meant Morrisons had to shut down its warehouse management system, leaving it without visibility on its fresh and produce stock levels for several days.

"We had a workaround in place very quickly but our availability fell significantly and very sadly we let down some customers," he told reporters.

While availability had since improved "it is not yet back to pre-incident best level".

Finance chief Jo Goff said Morrisons did see sales growth in its quarter to the end of January, the first quarter of its 2024/25 fiscal year, but it was lower than like-for-like growth of 4.9% reported on Wednesday for the previous three months.

She said insurance would cover the cost of the incident.

Morrisons, the UK's fifth largest grocer, said its fourth quarter 2023/24 performance was its strongest in four years, reflecting a strategy to improve price competitiveness and its loyalty programme and more effective promotions. A scheme to price match discounters Aldi and Lidl on key items was introduced in February.

Industry data, published this month, showed Morrisons, owned by U.S. private equity firm Clayton, Dubilier & Rice since 2021, underperforming the sales growth of market leader Tesco and No. 2 Sainsbury's, as well as Aldi and Lidl in the holiday period.

The data from researcher Kantar showed Morrisons' sales up 0.4% in the 12 weeks to Dec. 29, ending 2024 with a UK grocery market share of 8.6%, down 20 basis points on the year.

Analysts said that since CD&R bought the company Morrisons has been hamstrung by debt. Net debt was now 3.1 billion pounds ($3.9 billion), down from 5.5 billion pounds a year ago.

Morrisons said core earnings, or underlying earnings before interest, tax, depreciation and amortisation (EBITDA), its preferred metric, rose 11.2% to 835 million pounds in the year to Oct. 27. Revenue was 15.3 billion pounds, up 3.8%.

Goff said that at the pre-tax level losses halved from just over 1 billion pounds in 2022/23. Interest costs were just under 400 million pounds.

($1 = 0.8059 pounds)

(Reporting by James Davey; Editing by Paul Sandle and Jane Merriman, Kirsten Donovan)

Key Takeaways

  • Morrisons' sales were impacted by a cyber attack at Blue Yonder.
  • The attack disrupted Morrisons' warehouse management system.
  • Morrisons' sales growth was lower than expected in the Christmas quarter.
  • Insurance will cover the costs of the cyber attack incident.
  • Morrisons' market share decreased slightly by the end of 2024.

Frequently Asked Questions

What is the main topic?
The article discusses the impact of a cyber attack on Morrisons' Christmas sales performance.
How did the cyber attack affect Morrisons?
The attack disrupted Morrisons' warehouse management, affecting product availability and sales.
What financial impact did the attack have?
Morrisons' sales growth was lower than expected, but insurance will cover the incident costs.

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