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Nike to cut corporate jobs amid turnaround effort

Published by Global Banking & Finance Review

Posted on August 28, 2025

2 min read

· Last updated: January 22, 2026

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Nike to cut corporate jobs amid turnaround effort
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(Reuters) -Nike is planning on cutting less than 1% of its corporate workforce as part of the sportswear maker's plans to turn around its business under CEO Elliott Hill. Fewer than 1% of its

Nike Plans to Reduce Corporate Workforce in Business Restructuring

(Reuters) -Nike said on Thursday it is planning to cut less than 1% of its corporate workforce as part of the sportswear maker's plans to turn around its business under CEO Elliott Hill.

Under Hill, the company has been investing in its running shoe and sneaker lines to reclaim lost ground in the segments, while rekindling relationships with retailers and expanding its presence at physical stores in a bid to fight competition in the market.

As of May 31, Nike had about 77,800 employees worldwide, including retail and part-time employees.

The move follows Hill's June remarks, when he stated that the company planned to "realign" into cross-functional teams by sport.

"This new formation is built to put sport and sport culture back at the center, to connect more deeply with the athlete and the consumer," the company said in a statement on Thursday.

The layoffs will not affect Nike's EMEA and Converse businesses, and it is unclear how many jobs will be impacted, CNBC reported earlier in the day.

Nike had previously announced a job cut of 2% in February last year, equaling more than 1,600 jobs, to lower expenses amid demand pressures.

The company said in June it would cut its reliance on production in China for the U.S. market to mitigate the import tariff impact after forecasting a smaller-than-expected drop in first-quarter revenue.

(Reporting by Juveria Tabassum and Neil J Kanatt in Bengaluru; Editing by Maju Samuel and Alan Barona)

Key Takeaways

  • Nike plans to cut less than 1% of its corporate workforce.
  • The restructuring is part of CEO Elliott Hill's turnaround strategy.
  • Focus on sports and retail to regain market position.
  • Layoffs will not affect EMEA and Converse businesses.
  • Nike aims to reduce reliance on China for U.S. production.

Frequently Asked Questions

What percentage of Nike's corporate workforce is being cut?
Nike is planning to cut less than 1% of its corporate workforce as part of its turnaround efforts.
What is the reason behind Nike's job cuts?
The job cuts are part of Nike's plans to realign its business under CEO Elliott Hill and to focus on cross-functional teams by sport.
Will the layoffs affect Nike's EMEA and Converse businesses?
No, the layoffs will not affect Nike's EMEA and Converse businesses, although the exact number of jobs impacted remains unclear.
How many employees does Nike have worldwide?
As of May 31, Nike had about 77,800 employees worldwide, including retail and part-time employees.
What previous job cuts did Nike announce?
Nike had previously announced a job cut of 2% in February last year, which equated to more than 1,600 jobs, to lower expenses amid demand pressures.

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