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Ocado upbeat on Kroger relationship despite management change

Published by Global Banking & Finance Review

Posted on July 17, 2025

2 min read

· Last updated: January 22, 2026

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Ocado upbeat on Kroger relationship despite management change
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By James Davey LONDON (Reuters) -Ocado, the British online supermarket and technology group, is confident its U.S. grocery partner Kroger will opt to grow its e-commerce business despite a recent

Ocado Remains Positive on Kroger Partnership Amid Leadership Change

By James Davey

LONDON (Reuters) -Ocado, the British online supermarket and technology group, is confident its U.S. grocery partner Kroger will opt to grow its e-commerce business despite a recent change in management, Ocado's boss said on Thursday.

Ocado struck a deal with Kroger in 2018 to help the U.S. firm ratchet up its delivery business with the construction of robotic warehouses.

The initial deal saw Kroger identify 20 sites to build automated warehouses, or customer fulfilment centres (CFCs) as Ocado calls them, in the United States, making the group Ocado's most important partner.

However, so far, only eight sites have gone live, with a further two in the cities of Charlotte and Phoenix not due to open until early in Ocado's 2025-26 financial year, which starts in December.

Last month, Kroger's interim CEO Ron Sargent, who succeeded long-time boss Rodney McMullen in March, said he was reviewing the group's e-commerce operations.

Ocado CEO Tim Steiner told Reuters he visited Sargent and Kroger's chief digital officer Yael Cosset in the U.S. earlier this week.

"We were together for many hours," Steiner said in an interview after Ocado reported first-half results.

"It's really clear from their own statements that they want to grow their e-commerce business, and we're committed to help them in any way we can to achieve that," he said, adding that the U.S. is "undoubtedly an enormous ongoing opportunity for us as a business."

However, Steiner said he could not put a timeline on when the target of 20 sites would be achieved.

He also declined to comment on whether the exclusivity element of its deal with Kroger, which is conditional on growth, would roll off later this year.

(Reporting by James Davey; Editing by Joe Bavier)

Key Takeaways

  • Ocado is optimistic about its partnership with Kroger.
  • Kroger plans to expand its e-commerce business.
  • Only 8 out of 20 planned sites are operational.
  • Kroger's interim CEO is reviewing e-commerce operations.
  • Ocado sees the U.S. as a significant growth opportunity.

Frequently Asked Questions

What is Ocado's relationship with Kroger?
Ocado has a partnership with Kroger to enhance its e-commerce grocery business through the construction of automated warehouses.
How many automated warehouses has Kroger opened so far?
So far, Kroger has opened eight automated warehouses, with two more expected to open in early 2025-26.
Who is the current CEO of Kroger?
The current interim CEO of Kroger is Ron Sargent, who succeeded Rodney McMullen in March.
What did Ocado's CEO say about the future of the partnership?
Ocado CEO Tim Steiner expressed confidence that Kroger wants to grow its e-commerce business and that Ocado is committed to supporting them.
Is there a timeline for achieving the target of 20 sites?
Steiner mentioned that he could not provide a timeline for when the target of 20 sites would be achieved.

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