Finance

UK's On The Beach flags annual profit miss on B2B unit closure, shares drop

Published by Global Banking & Finance Review

Posted on September 24, 2025

2 min read

· Last updated: January 21, 2026

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(Reuters) -Package holiday provider On The Beach Group forecast annual profit to miss market expectations on Wednesday after the planned closure of its business-to-business unit and late summer

On The Beach Anticipates Profit Shortfall Following B2B Unit Closure

Impact of B2B Unit Closure on Profit Forecast

(Reuters) -Package holiday provider On The Beach Group forecast annual profit to miss market expectations on Wednesday after the planned closure of its business-to-business unit and late summer booking trends clouded visibility, sending its shares down 20%.

The company said it would wind down its B2B segment 'Classic Collection', which made a small loss in the year, to focus on its customer-facing segment.

Amid sticky inflation and rising concerns over possible tax increases in the November budget, UK households are tightening their spending, leading travellers to be more cautious when booking holidays.

Market Conditions Affecting Travel

"Summer 2026 bookings currently reflect the later booking trend as reported across the market, with bookings being made increasingly closer to the date of departure," On The Beach said in a statement.

Analyst Insights on Company Performance

Analysts at RBC Capital Markets said On the Beach continues to trade well ahead of the market, noting that the wind-down of its B2B unit enables it to focus on its strongest growth areas.

Excluding the B2B unit, the company now expects adjusted pre-tax profit of between 34.5 million pounds and 35.5 million pounds ($46.57 million and $47.92 million) for the year ending September 30.

Analysts expect a profit of 38.4 million pounds, including the B2B contribution of 2 million pounds, according to a company-compiled poll.

($1 = 0.7408 pounds)

(Reporting by Raechel Thankam Job in Bengaluru; Editing by Rashmi Aich)

Key Takeaways

  • On The Beach forecasts profit miss due to B2B unit closure.
  • Shares dropped by 20% following the announcement.
  • Focus shifts to customer-facing segments amid market changes.
  • Late summer bookings affect profit visibility.
  • Analysts note strong trading despite B2B wind-down.

Frequently Asked Questions

What is the reason for On The Beach's profit miss?
On The Beach forecasts an annual profit miss due to the planned closure of its B2B unit, 'Classic Collection', which was making a small loss.
What are the expected adjusted pre-tax profits for On The Beach?
The company expects adjusted pre-tax profit to be between 34.5 million pounds and 35.5 million pounds for the year ending September 30.
How are UK households responding to current economic conditions?
UK households are tightening their spending amid sticky inflation and concerns over possible tax increases, leading to more cautious holiday booking behavior.
What do analysts say about On The Beach's market performance?
Analysts at RBC Capital Markets noted that On The Beach continues to trade well ahead of the market, with the closure of the B2B unit allowing for a focus on stronger growth areas.
How has the booking trend changed for summer 2026?
On The Beach reported that summer 2026 bookings reflect a trend of travelers booking closer to their departure dates, indicating a shift in consumer behavior.

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