Finance

Pandora CEO to retire in 2026, replaced by marketing chief

Published by Global Banking & Finance Review

Posted on September 30, 2025

2 min read

· Last updated: January 21, 2026

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Pandora CEO to retire in 2026, replaced by marketing chief
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COPENHAGEN (Reuters) -Danish jewellery maker Pandora's CEO Alexander Lacik will retire in March of 2026 and will be succeeded by Chief Marketing Officer Berta de Pablos-Barbier, the company said on

Pandora's CEO Alexander Lacik to Step Down in 2026, Marketing Chief Takes Over

Leadership Changes at Pandora

By Elviira Luoma

Impact on Share Price and Sales

COPENHAGEN (Reuters) -Danish jewellery maker Pandora said on Tuesday that CEO Alexander Lacik would retire in March 2026 after seven years at the helm and Chief Marketing Officer Berta de Pablos-Barbier would succeed him.

Berta de Pablos-Barbier's Background

The charm bracelet maker's share price fell 3.0% by 0746 GMT following the surprise announcement and is down 37% year-to-date as the company struggles with weak European sales, rising commodity prices and U.S. import tariffs.

Future Growth Potential

De Pablos-Barbier was hired in November last year as a potential future leader of the group, and was the strongest candidate for CEO, Pandora said in a statement.

"She is the right person to lead our continued growth, and I am pleased that we can maintain strategic focus and momentum during this smooth and orderly leadership transition," Pandora Chair Peter Ruzicka said.

Before joining Pandora, Berta de Pablos-Barbier was CEO of LVMH's champagne brand Moet & Chandon, and in a 30-year career in luxury and consumer goods has also worked at Mars Wrigley, Lacoste and jeweller Boucheron.

"Even though we are the largest in our industry, Pandora still holds significant untapped potential," de Pablos-Barbier said in the statement.

Under Lacik's leadership, Copenhagen-based Pandora announced in 2021 that it would stop selling mined diamonds, opting instead for lab-made versions to attract younger shoppers with less expensive stones guaranteed not to have come from conflict zones.

After a dip in sales during the pandemic, Pandora's revenue has recovered sharply. The group's share price tripled during Lacik's tenure as CEO, which began in 2019.

(Reporting by Elviira Luoma; Editing by Terje Solsvik and Kate Mayberry)

Key Takeaways

  • Pandora CEO Alexander Lacik to retire in March 2026.
  • Berta de Pablos-Barbier will succeed Lacik as CEO.
  • Pandora's share price fell 3% after the announcement.
  • Pandora faces challenges with European sales and tariffs.
  • Berta de Pablos-Barbier has a strong background in luxury goods.

Frequently Asked Questions

When will Pandora's CEO Alexander Lacik retire?
Alexander Lacik will retire in March 2026 after serving as CEO for seven years.
Who will succeed Alexander Lacik as CEO of Pandora?
Berta de Pablos-Barbier, currently the Chief Marketing Officer, has been named as the successor.
What impact did the CEO announcement have on Pandora's share price?
Following the announcement of Lacik's retirement, Pandora's share price fell by 3.0% and is down 37% year-to-date.
What changes did Pandora make under Lacik's leadership?
Under Lacik's leadership, Pandora announced in 2021 that it would stop selling mined diamonds and instead offer lab-made versions.
What is Berta de Pablos-Barbier's background?
Before joining Pandora, Berta de Pablos-Barbier was the CEO of Moet & Chandon and has a 30-year career in luxury and consumer goods.

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