Finance

UK homebuilder Persimmon sees 2024 profit at top end of market view

Published by Global Banking & Finance Review

Posted on January 14, 2025

2 min read

· Last updated: January 27, 2026

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Persimmon's 2024 profit forecast highlights UK housing market trends - Global Banking & Finance Review
This image illustrates the UK homebuilder Persimmon as it forecasts a strong 2024 profit amidst economic uncertainties, highlighting its market position and housing sector trends.
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(Reuters) - British housebuilder Persimmon forecast its 2024 underlying pre-tax profit to be around the upper end of market view on Tuesday, and said it was keeping a watch on the evolving

Persimmon Expects 2024 Profit to Hit Market's Upper Range

(Reuters) - British housebuilder Persimmon forecast its 2024 underlying pre-tax profit to be around the upper end of market view on Tuesday, and said it was keeping a watch on the evolving macroeconomic and geopolitical uncertainties.

The British housing sector has been cautious in recent months due to concerns that a slow pace of interest rate cuts by the Bank of England could delay a demand recovery, while increasing cost issues have further dampened sentiment.

"We are mindful of evolving macroeconomic and geopolitical uncertainties, including the timing of future interest rate changes, and the effect that they may have on our market and consumer confidence in the short-term," CEO Dean Finch said in a statement.

Persimmon, which offers a range of homes from studio apartments to five-bedroom houses, said it built 10,664 homes in 2024, up 7%, and ahead of market expectations.

Its forward sales position - a key industry measure which gauges near-term demand - rose 8% to 1.15 billion pounds ($1.40 billion) as at the year end.

The builder said it expects underlying profit before tax for the year-ended Dec. 31 to be around the upper end of market expectations of 349 million pounds to 390 million pounds.

($1 = 0.8187 pounds)

(Reporting by Aby Jose Koilparambil in Bengaluru; Editing by Rashmi Aich)

Key Takeaways

  • Persimmon forecasts 2024 profit at the upper end of market expectations.
  • The company is cautious about macroeconomic and geopolitical uncertainties.
  • Interest rate changes by the Bank of England may affect demand recovery.
  • Persimmon built 10,664 homes in 2024, exceeding expectations.
  • Forward sales increased by 8% to 1.15 billion pounds.

Frequently Asked Questions

What is the main topic?
The article discusses Persimmon's forecast for its 2024 profit to be at the upper end of market expectations amid economic uncertainties.
How many homes did Persimmon build in 2024?
Persimmon built 10,664 homes in 2024, which was a 7% increase and ahead of market expectations.
What are the concerns affecting the housing market?
Concerns include slow interest rate cuts by the Bank of England and geopolitical uncertainties impacting demand recovery.

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