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PostNL's ambitious growth target for 2028 sends shares surging in Amsterdam

Published by Global Banking & Finance Review

Posted on September 17, 2025

2 min read

· Last updated: January 21, 2026

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By Olivier Cherfan (Reuters) - PostNL shares jumped on Wednesday after the Dutch postal operator revealed a strategy for significant earnings growth by 2028 aimed at reversing years of missed targets

PostNL Unveils Ambitious Growth Strategy, Boosting Shares in Amsterdam

PostNL's Growth Strategy and Market Response

By Olivier Cherfan

Financial Targets and Analyst Reactions

(Reuters) - PostNL shares jumped on Wednesday after the Dutch postal operator revealed a strategy for significant earnings growth by 2028 aimed at reversing years of missed targets though some analysts were uncertain whether the company could deliver.

Investment Plans and Segment Restructuring

The turnaround effort, to be supported by investment and restructuring, would capitalize on growing e-commerce demand.

Outlook for Mail Segment

Shares were up more than 9% in early trading.

The company aims for annual revenue exceeding 4 billion euros ($4.74 billion) and normalized pretax earnings of more than 175 million euros ($207.25 million) by 2028.

PostNL reported 2024 revenue and normalised EBIT at 3.25 billion euros and 62 million euros respectively.

"We are focused on disciplined execution, margin improvement, and capital efficiency," Chief Financial Officer Linde Jansen said.

KBC analysts deemed the targets "ambitious" as they exceed its own estimates of 3.54 billion euros for annual revenue and 106 million euros for annual normalised EBIT by 2028.

Brokerage Degroof Petercam was pessimistic, saying "targets are not yet results and we have seen over the past few years that PostNL has been far off with delivering on its own (and consensus) expectations."

The outlook anticipates that the mail segment will break even by 2028, although PostNL said an existing Universal Service Obligation (USO) proposal would result in the Mail segment remaining unprofitable until at least 2029.

It plans to invest around 150 million euros annually from 2026 to enhance tech and data capabilities, expand its out-of-home network, and split the parcels segment for more effective management and international growth.

The company said its Parcels segment would be divided into E-commerce and Platforms from January 1, 2026.

Investment in automation and digital capabilities would help the company build "a resilient foundation for long-term value creation," Jansen added.

($1 = 0.8444 euros)

(Reporting by Olivier Cherfan in Gdansk; Editing by Christian Schmollinger and Bernadette Baum)

Key Takeaways

  • PostNL aims for significant earnings growth by 2028.
  • Shares rose over 9% following the announcement.
  • Annual revenue target set at over 4 billion euros.
  • Investment in tech and data capabilities planned.
  • Mail segment expected to break even by 2028.

Frequently Asked Questions

What are PostNL's revenue and earnings targets for 2028?
PostNL aims for annual revenue exceeding 4 billion euros and normalized pretax earnings of more than 175 million euros by 2028.
How did PostNL shares react to the growth announcement?
PostNL shares jumped more than 9% in early trading following the announcement of their ambitious growth strategy.
What is the planned investment amount for PostNL's growth?
PostNL plans to invest around 150 million euros annually from 2026 to enhance technology and data capabilities.
What is the outlook for PostNL's mail segment by 2028?
The outlook anticipates that the mail segment will break even by 2028, although it may remain unprofitable due to the Universal Service Obligation proposal.
What are the views of analysts on PostNL's growth targets?
KBC analysts deemed the targets ambitious, while brokerage Degroof Petercam expressed skepticism, noting that targets have not yet translated into results.

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