Finance

PostNL unveils 2028 strategy, splits parcels into e-commerce, platforms

Published by Global Banking & Finance Review

Posted on September 17, 2025

1 min read

· Last updated: January 21, 2026

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(Reuters) - PostNL unveiled its new strategy on Wednesday during its Capital Markets Day, announcing that its current Parcels segment will be divided into E-commerce and Platforms from January 1, 2026

PostNL Reveals 2028 Strategy, Divides Parcels into E-commerce and Platforms

PostNL's Strategic Shift for 2028

(Reuters) - PostNL unveiled its new strategy on Wednesday during its Capital Markets Day, announcing that its current Parcels segment will be divided into E-commerce and Platforms from January 1, 2026, as part of its efforts to foster sustainable growth and innovation.

Investment in Technology and Data

The company plans to invest around 150 million euros ($177.86 million) annually from 2026 to enhance its tech and data capabilities, expand its out-of-home network, and split the parcels segment for more effective management and international growth, it said.

Revenue and Earnings Targets

"By investing in smart automation, digital capabilities, and network optimization at E-commerce and Platforms, we are building a resilient foundation for long-term value creation," Chief Financial Officer Linde Jansen said.

Focus on Execution and Efficiency

The Dutch postal operator aims for revenue exceeding 4 billion euros and a normalized earnings before interest and taxes of more than 175 million euros ($207.52 million) by 2028.

"We are focused on disciplined execution, margin improvement, and capital efficiency," Jansen added.

($1 = 0.8434 euros)

(Reporting by Olivier Cherfan in Gdansk; Editing by Tom Hogue and Christian SchmollinGer)

Key Takeaways

  • PostNL will split its parcels segment into e-commerce and platforms.
  • The company plans an annual investment of 150 million euros in tech and data.
  • PostNL aims for over 4 billion euros in revenue by 2028.
  • Focus on smart automation and digital capabilities.
  • Targeting improved execution, margin, and capital efficiency.

Frequently Asked Questions

What is E-commerce?
E-commerce refers to the buying and selling of goods and services over the internet. It includes online retail, electronic payments, and internet banking.
What is technology investment?
Technology investment involves allocating resources to develop or acquire new technologies that enhance business operations, improve efficiency, and drive innovation.
What is revenue target?
A revenue target is a specific financial goal set by a company to achieve a certain amount of income within a defined period.
What is sustainability in business?
Sustainability in business refers to operating in a way that meets current needs without compromising the ability of future generations to meet theirs, often focusing on environmental and social impacts.

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