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Prada's Bertelli 'very cautious' about possible acquisitions, he tells newspaper

Published by Global Banking & Finance Review

Posted on March 5, 2025

1 min read

· Last updated: January 25, 2026

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Prada's Bertelli 'very cautious' about possible acquisitions, he tells newspaper
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MILAN (Reuters) - Luxury fashion group Prada's leading shareholder Patrizio Bertelli said on Wednesday he was "very cautious" about the possibility of making acquisitions, although the group is ready

Prada's Bertelli Expresses Caution on Potential Acquisitions

MILAN (Reuters) - Luxury fashion group Prada's leading shareholder Patrizio Bertelli said on Wednesday he was "very cautious" about the possibility of making acquisitions, although the group is ready to look at potential opportunities.

"Relaunching a brand is difficult, in the early 2000s we bought Jil Sander and Helmut Lang and we made strategic mistakes," Chairman Bertelli, who controls Prada along with his wife Miuccia Prada, said in a interview with La Repubblica daily.

Prada was linked with possible deals for fellow luxury brands Versace and Jimmy Choo, according to several reports.

An acquisition of Versace would create a company with a broader base that is more resistant to business cycles, but reviving the targeted brand could take years and hit short-term profits.

The luxury group CEO Andrea Guerra on Tuesday gave no details of potential tie-ups but suggested it was open to opportunities.

(Reporting by Sara Rossi, editing by Cristina Carlevaro and)

Key Takeaways

  • Prada's Bertelli is cautious about acquisitions.
  • Past acquisitions of Jil Sander and Helmut Lang had strategic errors.
  • Potential deals with Versace and Jimmy Choo are speculated.
  • Acquiring Versace could broaden Prada's market base.
  • CEO Andrea Guerra is open to opportunities but gave no details.

Frequently Asked Questions

What did Patrizio Bertelli say about acquisitions?
Patrizio Bertelli expressed that he is 'very cautious' about the possibility of making acquisitions.
What challenges did Bertelli mention regarding brand relaunch?
Bertelli noted that relaunching a brand is difficult, citing past strategic mistakes made with Jil Sander and Helmut Lang.
Which brands were Prada linked with for potential acquisitions?
Prada was linked with possible deals for luxury brands Versace and Jimmy Choo.
What did CEO Andrea Guerra suggest about future opportunities?
CEO Andrea Guerra indicated that the company is open to opportunities but did not provide specific details on potential tie-ups.
What are the implications of acquiring Versace?
An acquisition of Versace could create a broader company base that is more resistant to business cycles, but reviving the brand might take years and impact short-term profits.

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