Finance

French insurer Axa to buy 51% stake in Italy's Prima

Published by Global Banking & Finance Review

Posted on August 1, 2025

2 min read

· Last updated: January 22, 2026

Add as preferred source on Google
French insurer Axa to buy 51% stake in Italy's Prima
Global Banking & Finance Awards 2026 — Call for Entries

(Reuters) -French life and health insurer AXA has agreed to buy a 51% stake in Italian direct insurance group Prima for 500 million euros ($571 million) as it seeks to strengthen its position in

AXA Acquires 51% of Italy's Prima Insurance for €500 Million

(Reuters) -French life and health insurer AXA has agreed to buy a 51% stake in Italian direct insurance group Prima for 500 million euros ($571 million) as it seeks to strengthen its position in Italy's motor business, it said on Friday.

The company, headquartered in Milan, generated 1.25 billion euros of premiums in Italy last year, and achieved around 10% of overall market share in the retail motor segment, Axa said.

It also operates in Spain and United Kingdom.

"The acquisition... will not only significantly enhance our position in the Italian P&C market but also bring capabilities to strengthen our direct business in European Markets", Axa European Markets & Health CEO Patrick Cohen said in a statement.

The French insurer and other minority shareholders have been a granted call and put option, dependant on Prima's earnings, for the remaining 49% of the shares to be exercised in 2029 or 2030.

Axa said that although it will own 51% of the company it expects to recapture 100% of the premiums generated in Italy and Spain by third party insurers.

The French insurance group also said on Friday that its half-year net income edged down year-on-year to 3.92 billion euro, mainly due to "unfavourable" foreign exchange impacts.

($1 = 0.8756 euros)

(Reporting by Mateusz Rabiega in Gdansk, editing by Milla Nissi-Prussak and Matt Scuffham)

Key Takeaways

  • Axa acquires 51% of Prima Insurance for €500 million.
  • The deal strengthens Axa's position in Italy's motor market.
  • Prima generated €1.25 billion in premiums last year.
  • Axa aims to recapture 100% of premiums in Italy and Spain.
  • A call and put option for the remaining 49% is set for 2029 or 2030.

Frequently Asked Questions

What percentage of Prima will AXA own after the acquisition?
AXA will own a 51% stake in Prima after the acquisition.
How much is AXA paying for the stake in Prima?
AXA has agreed to pay 500 million euros (approximately $571 million) for the 51% stake.
What market share does Prima hold in the retail motor segment?
Prima achieved around 10% of the overall market share in the retail motor segment in Italy last year.
When can AXA exercise the option for the remaining shares?
AXA and other minority shareholders can exercise the option for the remaining 49% of the shares in 2029 or 2030, depending on Prima's earnings.
What was AXA's half-year net income?
AXA's half-year net income edged down year-on-year to 3.92 billion euros, mainly due to unfavorable foreign exchange impacts.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category