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Puma stake not strategic, all options are being retained, Artemis chairman Pinault says

Published by Global Banking & Finance Review

Posted on September 9, 2025

1 min read

· Last updated: January 22, 2026

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Puma stake not strategic, all options are being retained, Artemis chairman Pinault says
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PARIS (Reuters) -Francois-Henri Pinault, chairman of the privately-owned holding company Artemis that controls Gucci-owner Kering, said on Tuesday that Artemis' 29% stake in sportswear maker Puma was

Puma stake not strategic, all options are being retained, Artemis chairman Pi...

PARIS (Reuters) -Francois-Henri Pinault, chairman of the privately-owned holding company Artemis that controls Gucci-owner Kering, said on Tuesday that Artemis' 29% stake in sportswear maker Puma was "not strategic."

Asked about reports that the holding company was sounding out buyers for its $1 billion puma stake, Pinault said at an extraordinary shareholders meeting: "We retain all options regarding this asset."

(Reporting by Tassilo Hummel and Mimosa Spencer; Writing by GV De Clercq; Editing by Makini Brice)

Key Takeaways

  • Artemis holds a 29% stake in Puma.
  • The stake is considered non-strategic by Artemis.
  • All options for the Puma stake are being retained.
  • Francois-Henri Pinault made the announcement.
  • Potential sale of the stake is being explored.

Frequently Asked Questions

What did Francois-Henri Pinault say about the Puma stake?
Pinault stated that Artemis retains all options regarding its 29% stake in Puma, indicating flexibility in their investment strategy.
Was Artemis looking to sell its Puma stake?
There were reports suggesting that Artemis was sounding out buyers for its $1 billion stake, but Pinault clarified that all options remain open.
What is the significance of the Puma stake for Artemis?
The Puma stake represents a significant investment for Artemis, and the chairman's comments suggest that they are considering various strategic options moving forward.

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