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Russia orders state-backed MAX messenger app, a WhatsApp rival, pre-installed on phones and tablets

Published by Global Banking & Finance Review

Posted on August 21, 2025

3 min read

· Last updated: January 22, 2026

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Russia orders state-backed MAX messenger app, a WhatsApp rival, pre-installed on phones and tablets
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MOSCOW (Reuters) -A Russian state-backed messenger application cast as a rival to WhatsApp which critics have said could be used for surveillance purposes must be pre-installed on all mobile phones

Russia Mandates Pre-Installation of State-Backed MAX Messenger App

Russia's Push for Homegrown Messaging Applications

By Andrew Osborn

Integration with Government Services

MOSCOW (Reuters) -A Russian state-backed messenger application called MAX, a rival to WhatsApp that critics say could be used to track users, must be pre-installed on all mobile phones and tablets from next month, the Russian government said on Thursday.

Accusations of User Tracking

The decision to promote MAX comes as Moscow is seeking greater control over the internet space as it is locked in a standoff with the West over Ukraine, which it casts as part of an attempt to shape a new world order.

Impact on Foreign Messaging Apps

The Russian government said in a statement that MAX, which will be integrated with government services, would be on a list of mandatory pre-installed apps on all "gadgets," including mobile phones and tablets, sold in Russia from September 1.

State media says accusations from Kremlin critics that MAX is a spying app are false and that it has fewer permissions to access user data than rivals WhatsApp and Telegram.

It will also be mandatory that from September 1, Russia's domestic app store, RuStore, which is pre-installed on all Android devices, will be pre-installed on Apple devices.

A Russian-language TV app called LIME HD TV, which allows people to watch state TV channels for free, will be pre-installed on all smart TVs sold in Russia from January 1, the government added.

The push to promote homegrown apps comes after Russia said this month it had started restricting some calls on WhatsApp, owned by Meta Platforms, and on Telegram, accusing the foreign-owned platforms of failing to share information with law enforcement in fraud and terrorism cases.

WhatsApp, which in July had a reach of 97.3 million in Russia, responded by accusing Moscow of trying to block Russians from accessing secure communications, while Telegram, which had a reach of 90.8 million users, said it actively combats the harmful use of its platform.

The third most popular messenger app in July, according to Mediascope data, was VK Messenger at 17.9 million people, an offering from the same state-controlled tech company VK which developed MAX.

MAX said this week that 18 million users had downloaded its app, parts of which are still in a testing phase.

Russia's interior ministry said on Wednesday that MAX was safer than foreign rivals, but that it had arrested a suspect in the first fraud case using the new messenger.

(Reporting by Andrew OsbornEditing by Bernadette Baum)

Key Takeaways

  • Russia mandates pre-installation of MAX messenger on devices.
  • MAX is a state-backed app rivaling WhatsApp.
  • Critics claim MAX could be used for user tracking.
  • RuStore and LIME HD TV also to be pre-installed.
  • Russia restricts WhatsApp and Telegram for non-compliance.

Frequently Asked Questions

What is the MAX messenger app?
MAX is a state-backed messenger application in Russia, designed to rival WhatsApp. It is intended to be pre-installed on all mobile phones and tablets.
Why is Russia promoting the MAX app?
Russia is promoting MAX to exert greater control over the internet and reduce reliance on foreign messaging platforms amid tensions with the West.
What are the privacy concerns regarding MAX?
Critics have raised concerns that MAX could be used to track users, although the Russian government claims it has fewer permissions to access user data than WhatsApp and Telegram.
When will the MAX app be mandatory on devices?
The MAX app must be pre-installed on all devices starting from September 1, as part of Russia's initiative to promote domestic applications.
How many users have downloaded the MAX app?
As of this week, MAX reported that 18 million users had downloaded its app, although some features are still undergoing testing.

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