DUBLIN (Reuters) - Ryanair is to launch an annual subscription service that gives members reserved seating, insurance and access to monthly seat sales for 79 euros ($85) per year, it said on Monday.
Ryanair Introduces Subscription Service with Exclusive Benefits
DUBLIN (Reuters) - Ryanair is to launch an annual subscription service that gives members reserved seating, insurance and access to monthly seat sales for 79 euros ($85) per year, it said on Monday.
The Irish airline, Europe's largest by passenger numbers, will initially limit membership of the "prime" service to 250,000, which would earn it 19.75 million euros per year if fully subscribed.
Rival low-cost airline Wizz last year launched a "MultiPass" subscription service that locks in the price of one flight per month for a set price, with checked-in bag and priority status options.
Spanish online travel booking firm eDreams ODIGEO also has a "prime" service, which offers discounts, ticket refunds and the ability to hold tickets at a given price.
($1 = 0.9264 euros)
(Writing by Conor Humphries; Editing by Sachin Ravikumar)
