Finance

Serbia to cap consumer goods profit margins and personal loan rates

Published by Global Banking & Finance Review

Posted on August 24, 2025

1 min read

· Last updated: January 22, 2026

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Serbia to cap consumer goods profit margins and personal loan rates
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BELGRADE (Reuters) -Serbia's government will order a cap on food and consumer goods profit margins as well as interest rates on cash loans from next week, populist President Aleksandar Vucic said on

Serbia to Limit Profit Margins on Consumer Goods and Loan Rates

Government Measures to Control Inflation

BELGRADE (Reuters) -Serbia's government will order a cap on food and consumer goods profit margins as well as interest rates on cash loans from next week, populist President Aleksandar Vucic said on Sunday.

The decrees aimed at raising living standards follow months of daily anti-corruption protests and inflation that rose to 4.9% in July, against the central bank's target of 3%, give or take 1.5%.

Vucic said that large retailers of food, beverages and other consumer goods will have to keep profit margins around 20%, down from about 40%, or risk hefty fines.

Profit Margin Regulations

"We are introducing these measures to increase purchasing power and living standards ... and (contain) inflation," Vucic told reporters.

Interest Rate Adjustments

The president also said that commercial banks should cap rates on cash loans to private borrowers to about 7.5%, down three percentage points from the average. The central bank this month kept its benchmark rate unchanged at 5.75%.

The government will adopt the decree next week, Vucic said.

Such decrees are executive orders that do not require parliamentary approval.

(Reporting by Aleksandar VasovicEditing by David Goodman)

Key Takeaways

  • Serbia to cap profit margins on consumer goods.
  • Interest rates on cash loans to be limited to 7.5%.
  • Measures aim to control inflation and improve living standards.
  • Decrees are executive orders not requiring parliamentary approval.
  • Inflation in Serbia rose to 4.9% in July.

Frequently Asked Questions

What is inflation?
Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is typically measured by the Consumer Price Index (CPI).
What are profit margins?
Profit margins are a financial metric that shows the percentage of revenue that exceeds the costs of goods sold. It indicates how efficiently a company is managing its expenses.
What are interest rates?
Interest rates are the cost of borrowing money or the return on savings, expressed as a percentage of the principal amount. They can vary based on economic conditions and monetary policy.
What are cash loans?
Cash loans are short-term loans that provide borrowers with immediate cash, typically requiring repayment within a few weeks or months, often with high interest rates.
What is purchasing power?
Purchasing power refers to the amount of goods and services that can be bought with a unit of currency. It is influenced by inflation and income levels.

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