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Shein's annual profit down by more than a third, FT reports

Published by Global Banking & Finance Review

Posted on February 23, 2025

2 min read

· Last updated: February 27, 2026

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Graph depicting Shein's profit drop by more than a third in 2024 - Global Banking & Finance Review
This image illustrates Shein's significant profit drop of over 30% in 2024, as reported by the Financial Times. The decline poses challenges for its upcoming IPO on the London Stock Exchange.
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(Reuters) - Shein's profits dropped by more than a third last year, adding to its challenges ahead of a planned listing on the London Stock Exchange, the Financial Times reported on Sunday. The online

Shein's annual profit down by more than a third, FT reports

(Reuters) -Online fast-fashion retailer Shein's profit dropped by more than a third last year, adding to its challenges ahead of a planned listing on the London Stock Exchange, the Financial Times reported on Sunday.

Net profit was down almost 40% at $1 billion in 2024, the report said, citing two people with knowledge of the matter.

Shein's sales for the full year rose by 19% to $38 billion, the report said, adding that the figures were from internal projections ahead of finalised accounts.

The company does not publish profit guidance but the 2024 figures were far lower than the $4.8 billion in net profit and $45 billion in sales it had projected for 2024, the report added, citing a presentation seen by the newspaper.

Shein did not immediately respond to a request for comment.

Reuters this month reported that Shein was set to cut its valuation in the planned initial public offering (IPO) in London by almost a quarter to about $50 billion. Bloomberg reported last week that Shein was under pressure to cut its valuation as low as $30 billion

The Financial Times has also reported that the London listing could be postponed to the second half of the year after U.S. President Donald Trump moved to end a tax exemption enjoyed by Shein, potentially denting profitability and pushing up its prices in the United States.

(Reporting by Gnaneshwar Rajan in BengaluruEditing by Tomasz Janowski and David Goodman)

Key Takeaways

  • Shein's profit dropped by over a third last year.
  • Net profit was $1 billion in 2024, down from projections.
  • Sales rose by 19% to $38 billion despite profit decline.
  • Shein's IPO valuation in London may be cut by a quarter.
  • U.S. tax changes could impact Shein's profitability.

Frequently Asked Questions

What was the percentage drop in Shein's profit?
Shein's profit dropped by more than a third, specifically almost 40%, amounting to $1 billion in 2024.
How did Shein's sales perform in the last year?
Shein's sales rose by 19% to $38 billion for the full year, according to internal projections.
What are the implications of the profit drop for Shein's IPO?
The profit drop has led Shein to consider cutting its valuation for the planned IPO in London by almost a quarter to about $50 billion.
Is there a possibility of postponement for Shein's IPO?
Yes, the Financial Times reported that the London listing could be postponed to the second half of the year due to changes in tax exemptions.
Did Shein respond to requests for comments regarding the report?
No, Shein did not immediately respond to a request for comment.

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