Finance

UK retailer Shoe Zone says December trading conditions 'very challenging'

Published by Global Banking & Finance Review

Posted on December 18, 2024

2 min read

· Last updated: January 27, 2026

Add as preferred source on Google
UK's FTSE 100 and financial markets react to Russia's embassy statement on G7 loans to Ukraine - Global Banking & Finance Review
The image illustrates the UK's FTSE 100 index performance amid the controversy over G7 loans to Ukraine backed by frozen Russian assets. This reflects the ongoing financial tension and geopolitical implications discussed in the article.
Global Banking & Finance Awards 2026 — Call for Entries

LONDON (Reuters) - Small British discount retailer Shoe Zone on Wednesday highlighted "very challenging trading conditions" in the first half of December, potentially unsettling nerves across the

Shoe Zone Faces Challenging December Trading Conditions

LONDON (Reuters) - Small British discount retailer Shoe Zone on Wednesday highlighted "very challenging trading conditions" in the first half of December, potentially unsettling nerves across the wider sector with just a week to go in the countdown to Christmas.

Shoe Zone, which trades from 297 stores across the UK and online, warned on profit for its 2024/25 year and its shares crashed 39%.

It said that in October, November and the first half of December, it experienced "very challenging trading conditions, principally a weakening of consumer confidence and unseasonal weather, both of which have decreased revenue and profit."

Veteran independent retail analyst Nick Bubb said Shoe Zone's profit alert "could rattle a few nerves in the sector."

Shoe Zone said consumer confidence had weakened further following the new Labour government's tax raising budget at the end of October, echoing comments from Sports Direct owner Frasers earlier this month.

Analysts expect Britain's listed food retailers - market leader Tesco, No. 2 Sainsbury's, Marks & Spencer and online player Ocado - to continue their strong performances through 2024 and perform well at Christmas.

However, they are concerned that the consumer mood around non-food retail may have darkened after the budget, despite survey data saying it improved in December.

Shoe Zone said additional costs from budget measures increasing employer national insurance contributions and the minimum wage have resulted in the planned closure of a number of stores.

It cut its forecast for adjusted profit before tax for its 2024/25 year to not less than 5 million pounds from 10 million pounds ($13 million) and said it would not pay a final dividend for its 2023/24 year.

($1 = 0.7882 pounds)

(Reporting by James Davey; Editing by Tomasz Janowski)

Key Takeaways

  • Shoe Zone reports challenging trading conditions in December.
  • The retailer's shares dropped by 39% amid profit warnings.
  • Consumer confidence weakened after the new tax-raising budget.
  • Shoe Zone plans to close several stores due to increased costs.
  • Analysts remain optimistic about food retailers despite concerns.

Frequently Asked Questions

What is the main topic?
The main topic is Shoe Zone's report on challenging trading conditions in December and its impact on the UK retail sector.
What factors affected Shoe Zone's performance?
Factors include weakened consumer confidence and unseasonal weather, exacerbated by the new tax-raising budget.
How did Shoe Zone respond to the trading challenges?
Shoe Zone plans to close several stores and has cut its profit forecast, also deciding not to pay a final dividend for 2023/24.

Related Articles

More from Finance

Explore more articles in the Finance category