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Soccer-Man City and Puma sign record long-term kit deal

Published by Global Banking & Finance Review

Posted on July 15, 2025

1 min read

· Last updated: January 22, 2026

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Soccer-Man City and Puma sign record long-term kit deal
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(Reuters) -Manchester City have extended their kit partnership with Puma on a long-term deal, the club announced on Tuesday, with British media reports saying the deal is worth around 1 billion pounds

Manchester City and Puma Ink Record Long-Term Kit Partnership

(Reuters) -Manchester City have extended their kit partnership with Puma on a long-term deal, the club announced on Tuesday, with British media reports saying the deal is worth around 1 billion pounds ($1.35 billion), making it the largest in the Premier League.

The new contract runs for at least another 10 years, reports said, worth a record 100 million pounds a year to the club. City previously signed a 65 million pounds per year deal with the German kit manufacturer in 2019.

The agreement is expected to set a new benchmark for kit manufacturer deals among English clubs, surpassing Manchester United's 900 million pounds 10-year contract with Adidas, signed in 2023.

City have enjoyed an exceptional run since 2020, winning four consecutive Premier League titles and securing the treble in the 2022‑23 season. However, they did not win a major trophy last season.

City will begin their 2025-26 Premier League campaign on August 16 with a trip to Wolverhampton Wanderers.

($1 = 0.7435 pounds)

(Reporting by Shifa Jahan in BengaluruEditing by Christian Radnedge)

Key Takeaways

  • Manchester City extends kit deal with Puma for £1 billion.
  • The deal is the largest in Premier League history.
  • The contract runs for at least 10 years.
  • City's previous deal with Puma was £65 million annually.
  • The agreement surpasses Manchester United's Adidas deal.

Frequently Asked Questions

What is the value of the new kit deal between Manchester City and Puma?
The new contract is reportedly worth around 1 billion pounds, averaging 100 million pounds per year.
How long is the new kit partnership expected to last?
The partnership will run for at least another 10 years.
What previous record does this deal surpass?
This agreement surpasses Manchester United's 900 million pounds 10-year contract with Adidas.
What achievements has Manchester City accomplished recently?
Since 2020, Manchester City has won four consecutive Premier League titles and secured the treble in the 2022-23 season.
When does Manchester City begin their next Premier League campaign?
Manchester City will start their 2025-26 Premier League campaign on August 16.

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