Finance

Deere boosts bet on autonomous tractors with new machines

Published by Global Banking & Finance Review

Posted on January 6, 2025

2 min read

· Last updated: January 27, 2026

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Deere's autonomous tractors showcased at CES 2025, highlighting innovation in agriculture - Global Banking & Finance Review
The image features Deere's latest autonomous tractors unveiled at CES 2025, showcasing advanced technology aimed at automating agriculture and addressing labor shortages. These innovations reflect Deere's commitment to revolutionizing farming with cutting-edge machinery.
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(Reuters) - Deere & Co strengthened its bet on autonomous machinery by unveiling new tractors and industrial equipment, capable of operating without the need for a human being in the cab, at the CES

Deere Launches New Autonomous Tractors at CES 2025

(Reuters) - Deere & Co strengthened its bet on autonomous machinery by unveiling new tractors and industrial equipment, capable of operating without the need for a human being in the cab, at the CES trade show in Las Vegas on Monday.

The world's largest farm equipment maker is making strides towards automating manual work amid a shortage of skilled workers and high labor costs. In the agricultural sector, the challenge of finding workers to operate tractors has been a persistent issue and has been worsened by the pandemic.

"Our agriculture, construction and commercial landscaping customers all have work that must get done at certain times of the day and year, yet there is not enough available and skilled labor to do the work," Deere chief technology officer Jahmy Hindman said.

The Moline, Illinois-based company revealed the second generation of its autonomy kit, which combines advanced computer vision, AI and cameras to help machines navigate terrains, at CES 2025.

Deere and other equipment makers such as Caterpillar have invested heavily in technology to automate off-highway vehicles such as farm tractors and mining vehicles.

Apart from two autonomous tractors, Deere also revealed a dump truck for quarries and a battery electric commercial landscaping mower - all of them will be equipped with multiple cameras to facilitate full autonomy.

Customers can also equip existing Deere tractors, articulated dump trucks and commercial mowers with autonomy kits, Deere said.

(Reporting by Shivansh Tiwary in Bengaluru; Editing by Krishna Chandra Eluri)

Key Takeaways

  • Deere unveils autonomous tractors at CES 2025.
  • New machinery operates without human intervention.
  • Focus on addressing skilled labor shortages.
  • Autonomy kit includes AI and computer vision.
  • Deere expands into construction and landscaping.

Frequently Asked Questions

What is the main topic?
The article discusses Deere & Co's introduction of autonomous tractors and equipment at CES 2025 to address labor shortages.
What technology is used in the new machinery?
The machinery uses advanced computer vision, AI, and cameras for full autonomy.
Why is Deere focusing on automation?
Deere is focusing on automation to tackle skilled labor shortages and high labor costs in agriculture.

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