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TikTok users top 200 million in Europe, firm says

Published by Global Banking & Finance Review

Posted on September 5, 2025

1 min read

· Last updated: January 22, 2026

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TikTok users top 200 million in Europe, firm says
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LONDON (Reuters) -TikTok has more than 200 million monthly users in Europe, or roughly one in three citizens on the continent, the short video app platform said on Friday, the latest sign of its rapid

TikTok users top 200 million in Europe, firm

TikTok's Growth in Europe

LONDON (Reuters) -TikTok has more than 200 million monthly users in Europe, or roughly one in three citizens on the continent, the short video app platform said on Friday, the latest sign of its rapid growth among teenagers.

User Growth Statistics

That is up from 175 million people last year, among users in 32 European countries. TikTok, owned by Chinese technology behemoth ByteDance, has more than 1 billion users globally who visit monthly, a spokesperson said.

Regulatory Challenges

While the company has faced regulatory challenges worldwide, it has faced particular ire from U.S. President Donald Trump, who is pushing for divestment of its assets there.

Financial Developments

In Europe, TikTok was fined 530 million euros ($600 million) by its lead EU privacy regulator in May.

ByteDance is set to launch a employee share buyback that will value the Chinese firm at more than $330 billion, Reuters reported in late August.

(Reporting by Supantha Mukherjee in London; Editing by Clarence Fernandez)

Key Takeaways

  • TikTok has over 200 million users in Europe.
  • The user base increased from 175 million last year.
  • TikTok faces regulatory challenges globally.
  • The company was fined 530 million euros in Europe.
  • ByteDance is valued at over $330 billion.

Frequently Asked Questions

What is TikTok?
TikTok is a social media platform that allows users to create, share, and discover short videos. It has gained immense popularity, particularly among teenagers, and has over 1 billion users globally.
What is a monthly user?
A monthly user refers to an individual who accesses a platform or service at least once within a month. This metric is commonly used to gauge the popularity and engagement of online platforms.
What is a share buyback?
A share buyback is when a company purchases its own shares from the marketplace, reducing the number of outstanding shares. This can increase the value of remaining shares and is often used to return capital to shareholders.

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