Finance

Primark committed to US expansion despite tariff uncertainty, says boss

Published by Global Banking & Finance Review

Posted on April 29, 2025

2 min read

· Last updated: January 24, 2026

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Primark committed to US expansion despite tariff uncertainty, says boss
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By James Davey LONDON (Reuters) -Associated British Foods' Primark clothing retail business is committed to expanding in the United States despite President Donald Trump's erratic approach to tariffs,

Primark's Commitment to US Growth Despite Tariff Challenges

By James Davey

LONDON (Reuters) -Associated British Foods' Primark clothing retail business is committed to expanding in the United States despite President Donald Trump's erratic approach to tariffs, its boss said on Tuesday.

Primark's U.S. business accounts for about 5% of the unit's total sales. It currently trades from 29 stores in the U.S. and has signed an additional 18 leases.

Trump's stream of tariff announcements, roll-backs and exemptions has left some firms wary of committing to expansion.

However, AB Foods chief executive George Weston said Primark was "absolutely" committed to a plan to have 60 U.S. stores by 2026 and remains confident it can succeed in a market that has been a graveyard for some of Britain's biggest retailers, including Marks & Spencer and Tesco.

Weston told Reuters in an interview that Primark would take the "(tariff) hits where we have to take them and before we take more substantive actions wait to see where we really are."

But he said Primark could benefit from Trump's move to end the "de minimis" duty exemption, which allows shipments worth less than $800 duty-free entry to the U.S. and has helped companies like Shein keep prices low.

"De minimis imports in the U.S. are very, very large, they supply a lot of Americans who don't know about Primark yet but are looking for value," he said.

"With prices going up from this part of the trade, I wonder if some Americans might start going back to shopping centres to find value there."

Weston was speaking after AB Foods reported first half results.

(Reporting by James Davey, Editing by Paul Sandle)

Key Takeaways

  • Primark plans to expand to 60 US stores by 2026.
  • Tariff uncertainties under Trump have not deterred expansion.
  • Primark's US sales account for 5% of total sales.
  • Ending 'de minimis' duty could benefit Primark.
  • AB Foods reported first half results recently.

Frequently Asked Questions

What is the main topic?
The article discusses Primark's commitment to expanding its retail presence in the US despite tariff uncertainties.
How many stores does Primark plan to open in the US?
Primark plans to have 60 stores in the US by 2026.
Who is the CEO of AB Foods?
George Weston is the CEO of AB Foods.

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