Finance

AB Foods in bakery deal talks with Hovis owner

Published by Global Banking & Finance Review

Posted on May 6, 2025

1 min read

· Last updated: January 24, 2026

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(Reuters) -Associated British Foods said on Tuesday it was in talks with private equity firm Endless LLP, owner of British bakery Hovis, about a potential deal for its Allied Bakeries business. Sky

AB Foods Discusses Bakery Deal with Hovis Owner Endless LLP

(Reuters) -Associated British Foods said on Tuesday it was in talks with private equity firm Endless LLP, owner of British bakery Hovis, about a potential deal for its Allied Bakeries business.

Sky News had reported over the weekend that Associated British Foods and 135 year-old Hovis are negotiating a landmark industry deal that would attract scrutiny from competition regulators.

Primark owner AB Foods has been looking at strategic options for its loss-making Allied Bakeries business after it lost a contract with supermarket Tesco.

Lower sales and losses at Allied Bakeries - maker of Kingsmill, Allinson’s and Sunblest products - has been a drag on AB Food's performance.

Founded in 1935, its national network of bakeries and distribution depots spans the country north-south from Glasgow to London, and east-west from Stevenage to Cardiff, according to its website.

(Reporting by Yadarisa Shabong in Bengaluru; Editing by Nivedita Bhattacharjee)

Key Takeaways

  • AB Foods is in talks with Endless LLP regarding Allied Bakeries.
  • The deal could attract scrutiny from competition regulators.
  • Allied Bakeries has been underperforming for AB Foods.
  • Hovis, owned by Endless LLP, is a 135-year-old bakery brand.
  • AB Foods is exploring strategic options after losing a Tesco contract.

Frequently Asked Questions

What is the main topic?
The main topic is AB Foods' potential deal with Hovis owner Endless LLP for its Allied Bakeries business.
Why is the deal significant?
The deal is significant as it involves major players in the bakery industry and could face regulatory scrutiny.
Who owns Hovis?
Hovis is owned by private equity firm Endless LLP.

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