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Adidas warns of consumer data breach

Published by Global Banking & Finance Review

Posted on May 23, 2025

1 min read

· Last updated: January 23, 2026

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Adidas warns of consumer data breach
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BERLIN (Reuters) -German sportswear maker Adidas said on Friday an unauthorised external party had obtained certain consumer data through a third-party customer service provider albeit not passwords

Adidas Alerts Customers to Data Breach Involving Consumer Information

BERLIN (Reuters) -German sportswear maker Adidas said on Friday an unauthorised external party had obtained certain consumer data through a third-party customer service provider albeit not passwords or credit card data.

"We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts," the company said in a statement.

Adidas said the breached data mainly consisted of contact information relating to consumers who had contacted its customer service help desk in the past.

"Adidas is in the process of informing potentially affected consumers," it said.

(Reporting by Helen Reid; Writing by Sarah Marsh)

Key Takeaways

  • Adidas experienced a data breach involving consumer information.
  • The breach occurred through a third-party customer service provider.
  • No passwords or credit card data were compromised.
  • Adidas is working with security experts to investigate.
  • Potentially affected consumers are being informed.

Frequently Asked Questions

What type of data was breached?
The breached data mainly consisted of contact information relating to consumers who had contacted Adidas' customer service help desk in the past.
How did Adidas respond to the data breach?
Adidas immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts.
Is any sensitive information compromised?
The company clarified that the unauthorized external party did not obtain passwords or sensitive financial information.
What is Adidas doing for affected consumers?
Adidas is in the process of informing potentially affected consumers about the breach and the steps being taken.

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