Finance

UK fashion group ASOS names new finance boss

Published by Global Banking & Finance Review

Posted on June 17, 2025

2 min read

· Last updated: January 23, 2026

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UK fashion group ASOS names new finance boss
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(Reuters) -British online fashion retailer ASOS on Tuesday named Aaron Izzard, director of group finance, as its new CFO as the current finance boss, Dave Murray, will be stepping down on June 30 to

ASOS Appoints Aaron Izzard as New CFO Amid Leadership Changes

(Reuters) -British online fashion retailer ASOS on Tuesday named Aaron Izzard, director of group finance, as its new CFO as the current finance boss, Dave Murray, will be stepping down on June 30 to pursue other opportunities.

Murray, a former Amazon executive who joined ASOS as CFO in April 2024, will remain with the company for a handover period, ASOS said.

Izzard, who joined ASOS as head of retail finance in 2017, has held several finance roles at the company over more than 8 years. His appointment will be effective July 1.

Since the end of April 2024, when Murray took up the role of CFO, ASOS shares are down roughly 8% as of Monday's close.

ASOS is navigating a changing competitive landscape, with rivals Shein and Temu gaining ground in its core markets of the UK and the United States in recent years.

However, the British retailer could benefit from new headwinds facing its Chinese competitors, including high U.S. import tariffs under President Donald Trump and changes to customs rules on direct-to-consumer shipments in both countries.

In April, ASOS said it was well-positioned to withstand the impact of the U.S. tariffs and reported a rise in half-year earnings, signalling early progress in efforts to revive its fast-fashion appeal among younger shoppers.

(Reporting by Chandini Monnappa in Bengaluru; Editing by Mrigank Dhaniwala)

Key Takeaways

  • ASOS appoints Aaron Izzard as new CFO, effective July 1.
  • Current CFO Dave Murray to step down on June 30.
  • ASOS shares have declined 8% since Murray's tenure.
  • ASOS faces competition from Shein and Temu.
  • ASOS aims to leverage U.S. tariffs on Chinese rivals.

Frequently Asked Questions

Who has been appointed as the new CFO of ASOS?
Aaron Izzard has been named the new CFO of ASOS, effective July 1.
What is the reason for Dave Murray's departure from ASOS?
Dave Murray is stepping down as CFO on June 30 to allow for a handover period.
How have ASOS shares performed since Dave Murray took over?
Since the end of April 2024, when Murray became CFO, ASOS shares have declined by approximately 8%.
What challenges is ASOS facing in the market?
ASOS is dealing with increased competition from rivals like Shein and Temu in its core markets of the UK and the US.
What potential advantages does ASOS have against its competitors?
ASOS could benefit from new challenges facing its Chinese competitors, such as high U.S. import tariffs and changes to customs rules.

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