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Italy's Azimut Benetti says tariffs won't impact larger yachts

Published by Global Banking & Finance Review

Posted on May 19, 2025

2 min read

· Last updated: January 23, 2026

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MILAN (Reuters) -Most of the luxury yachts made by Italy's Azimut Benetti will not be directly affected by U.S. import tariffs, its chairwoman and owner said on Monday, adding that the broader impact

Azimut Benetti Yachts Unharmed by US Tariffs Impact

MILAN (Reuters) -Most of the luxury yachts made by Italy's Azimut Benetti will not be directly affected by U.S. import tariffs, its chairwoman and owner said on Monday, adding that the broader impact of trade tensions could, however, become problematic.

Giovanna Vitelli told the Financial Times "Business of Luxury" forum in Barcelona that most large yachts bought by Americans fly a foreign flag and are therefore not registered as imports and not subject to tariffs.

The United States has imposed a 25% tariff on imports of steel, aluminium and cars, as well as a baseline 10% tariff on almost all countries, including Italy.

It has lined up additional "reciprocal" tariffs - potentially adding up to a combined 20% in the EU's case if negotiations during a 90-day pause should fail.

"For the very large (yacht) segment, let's say above 24 metres (yards), which represents two thirds of our turnover... U.S. customers already never choose the American flag," Vitelli said.

For smaller vessels, Vitelli said she believed customers would be willing to pay more to obtain a premium brand, while she ruled out shifting production to the United States to avoid tariffs, as the U.S. is "not a high-end manufacturing market".

Vitelli added that the group has not so far suffered from a drop in consumer confidence linked to the tariffs.

Azimut Benetti reported revenue of 1.3 billion euros ($1.47 billion) in its financial year to end-August 2024, after enjoying a post-pandemic boom.

Saudi Arabia's Public Investment Fund (PIF) bought a 33% stake in the family-owned company in 2023.

Vitelli said being a family business makes it easier to take quick decisions and the group currently has no plans to go public.

"I've been offered a huge amount of money to sell in past years, hopefully I won't regret not doing so," she said.

"I'll wait to see what my children want to do ... going public could be a way to develop the company further and ensure continuity if they are not interested (in taking the reins)," she added.

($1 = 0.8871 euros)

(Reporting by Elisa Anzolin, editing by Gavin Jones and Kirsten Donovan)

Key Takeaways

  • Azimut Benetti's large yachts are not affected by US tariffs.
  • Most American buyers choose foreign flags for their yachts.
  • The company won't shift production to the US.
  • Azimut Benetti reported strong financial results post-pandemic.
  • Saudi PIF holds a 33% stake in Azimut Benetti.

Frequently Asked Questions

What is the main topic?
The article discusses how Azimut Benetti's luxury yachts are unaffected by US tariffs due to foreign flag registration.
How do US tariffs impact Azimut Benetti?
US tariffs do not directly impact Azimut Benetti's large yachts as they are registered under foreign flags.
What is Azimut Benetti's market strategy?
Azimut Benetti focuses on maintaining luxury brand status and does not plan to shift production to the US.

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