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International tourist spending in Europe seen up 11% this year, report says

Published by Global Banking & Finance Review

Posted on May 29, 2025

2 min read

· Last updated: January 23, 2026

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International tourist spending in Europe seen up 11% this year, report says
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MADRID (Reuters) -International travel spending in Europe is expected to rise by 11% to $838 billion this year, with France and Spain among the countries set to receive record numbers of tourists,

International Tourist Spending in Europe Expected to Rise 11% This Year

MADRID (Reuters) -International travel spending in Europe is expected to rise by 11% to $838 billion this year, with France and Spain among the countries set to receive record numbers of tourists, according to a report by the World Travel and Tourism Council.

The rosy forecast may be influenced in part by some tourists avoiding the United States as the WTTC expects foreign visitors' spending in the U.S. to decline by about 7% this year.

The group's CEO, Julia Simpson, told a press briefing that neighbouring Canadians and Mexicans might opt against travel to the U.S. in light of President Donald Trump's trade and migration policies, or unfavourable currency exchange rates, "which means that more people will come to Europe".

The WTTC, which represents the travel industry's private sector, estimated tourists would spend 6% - or 113.2 billion euros ($127.7 billion) - more in Spain this year than in 2024, with between 98 and 100 million visitors topping last year's record of 94 million.

"Americans will continue to travel abroad ... and they will be very welcome in Spain," Simpson said.

According to the WTTC, France will still receive more tourists than Spain, while the U.S. remains the world's largest travel and tourism market.

($1 = 0.8865 euros)

(Reporting by Corina Pons. Editing by David Latona and Mark Potter)

Key Takeaways

  • Tourist spending in Europe is projected to rise by 11% in 2023.
  • France and Spain are expected to see record tourist numbers.
  • WTTC reports a decline in U.S. foreign visitor spending.
  • Currency rates and policies may divert tourists to Europe.
  • Spain anticipates 98-100 million visitors this year.

Frequently Asked Questions

What is the expected increase in international tourist spending in Europe?
International tourist spending in Europe is expected to rise by 11% to $838 billion this year.
Which countries are expected to receive record numbers of tourists?
France and Spain are among the countries set to receive record numbers of tourists this year.
How is U.S. tourism expected to be affected?
The WTTC expects foreign visitors' spending in the U.S. to decline by about 7% this year.
What does the WTTC predict for Spain's tourist spending?
The WTTC estimates tourists will spend 6% more in Spain this year compared to 2024, totaling around 113.2 billion euros.
Who is the CEO of the WTTC and what did she say about American tourists?
Julia Simpson, the CEO of the WTTC, stated that Americans will continue to travel abroad and will be very welcome in Spain.

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