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Cannes Film Festival director wants more details on Trump tariff plans

Published by Global Banking & Finance Review

Posted on May 12, 2025

2 min read

· Last updated: January 23, 2026

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Cannes Film Festival director wants more details on Trump tariff plans
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CANNES, France (Reuters) -Cannes Film Festival director Thierry Fremaux wants more details before discussing President Donald Trump's proposed tariffs on films made outside the United States, he said

Cannes Film Festival Director Seeks Clarity on Trump's Film Tariffs

CANNES, France (Reuters) -Cannes Film Festival director Thierry Fremaux wants more details before discussing President Donald Trump's proposed tariffs on films made outside the United States, he said on Monday.

Fremaux, speaking to journalists one day before the festival is due to start, was asked what he might say to Trump about a threatened 100% tariff.

"It's quite difficult to answer this question, which is based on the announcement by the American president, who we're getting used to over the last three months saying something and then contradicting himself etc. So I don't know what to say."

Fremaux is not the only one, with many studio executives alarmed and baffled following Trump's statement earlier this month. Few details have been issued about how such a levy would work.

However, Trump's reasoning - that the U.S. film industry is dying a "very fast death" due to incentives that other countries are offering to lure filmmakers - could be a starting point, he said.

"The idea that American cinema would be penalised by foreign countries, I think it's a topic that's worth discussing," he said.

The 78th Cannes Film Festival is due to kick off on Tuesday evening with Amelie Bonnin's comedy "Leave One Day" as the opening feature - the first time the festival has been opened by a first-time filmmaker, according to Fremaux.

(Reporting by Miranda Murray, Rollo Ross and Noemie Olive, Editing by Rosalba O'Brien)

Key Takeaways

  • Thierry Fremaux seeks more details on Trump's film tariffs.
  • Proposed 100% tariff on foreign films concerns industry leaders.
  • Trump claims US film industry is threatened by foreign incentives.
  • Cannes Film Festival opens with Amelie Bonnin's comedy.
  • Uncertainty surrounds the implementation of the tariffs.

Frequently Asked Questions

What does Thierry Fremaux want regarding Trump's tariffs?
Thierry Fremaux wants more details before discussing President Trump's proposed tariffs on films made outside the United States.
What is the reaction of studio executives to Trump's tariff announcement?
Many studio executives are alarmed and baffled by Trump's statement, as few details have been issued about how such a levy would work.
What reasoning does Trump provide for the proposed tariffs?
Trump argues that the U.S. film industry is dying a 'very fast death' due to incentives from other countries that lure filmmakers.
When does the Cannes Film Festival start?
The 78th Cannes Film Festival is set to kick off on Tuesday evening with Amelie Bonnin's comedy 'Leave One Day' as the opening feature.
What does Fremaux think about penalizing American cinema?
Fremaux believes that the idea of American cinema being penalized by foreign countries is a topic worth discussing.

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