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French competition authority to investigate Meta's online advertising practices

Published by Global Banking & Finance Review

Posted on July 9, 2025

2 min read

· Last updated: January 23, 2026

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French competition authority to investigate Meta's online advertising practices
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(Clarifies paragraph 2) PARIS (Reuters) -The French competition authority said on Wednesday it had informed Meta Platforms that the Facebook owner was accused of abusing its dominant position in the

French Competition Authority Launches Investigation into Meta's Ad Practices

(Clarifies paragraph 2)

PARIS (Reuters) -The French competition authority said on Wednesday it had informed Meta Platforms that the Facebook owner was accused of abusing its dominant position in the online advertising sector.

"(...) An objection has been notified to (...) Meta," the authority said in a statement, adding this investigation, likely to last several months, was ongoing and that the it does not mean the company will be found liable. 

A spokesperson for the competition authority told Reuters that the procedure has been triggered by a complaint filed in October 2022 of Adloox, an advertising platform, which has since been bought by private U.S. company Scope3.

In April, French media companies, including TF1, France TV and BFM TV, said they were suing Meta over what they say are unlawful business practices.

The company will also face trial this October in Spain over a 551 million euro ($645.06 million) complaint lodged by more than 80 media companies accusing it of unfair competition in advertising.

In February online, rights campaigners filed complaints in Europe over Meta's advertising practices, while earlier on Wednesday, EU antitrust regulators fined Meta, as well as Apple for what they said were breaches of EU law.

($1 = 0.8542 euros)

(Reporting by Benoit Van Overstraeten; Editing by Aurora Ellis)

Key Takeaways

  • French competition authority investigates Meta's advertising practices.
  • Meta accused of abusing dominant position in online advertising.
  • Investigation initiated by a complaint from Adloox.
  • Meta faces multiple legal challenges in Europe.
  • EU regulators fined Meta for breaches of law.

Frequently Asked Questions

What is the reason for the investigation into Meta?
The French competition authority is investigating Meta for allegedly abusing its dominant position in the online advertising sector, following a complaint filed by Adloox in October 2022.
Which companies are suing Meta in France?
French media companies, including TF1, France TV, and BFM TV, are suing Meta over claims of unlawful business practices.
What is the status of Meta's legal challenges in Spain?
Meta is facing a trial in Spain this October regarding a complaint from over 80 media companies, which accuses it of unfair competition in advertising, amounting to 551 million euros.
What actions have been taken by EU regulators against Meta?
Earlier on the same day, EU antitrust regulators fined Meta, along with Apple, for their advertising practices, indicating ongoing scrutiny of the company's operations in Europe.

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