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China's Geely appoints new chair of European business, replacing founder Eric Li

Published by Global Banking & Finance Review

Posted on June 27, 2025

2 min read

· Last updated: January 23, 2026

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China's Geely appoints new chair of European business, replacing founder Eric Li
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STOCKHOLM (Reuters) -China's Geely Holding, the main owner of Volvo Cars, Lotus and other auto brands, has appointed a new board chair at its key European investment company to replace founder Eric Li

Geely Appoints Lone Fonss Schroder as New Chair for European Operations

STOCKHOLM (Reuters) -China's Geely Holding, the main owner of Volvo Cars, Lotus and other auto brands, has appointed a new board chair at its key European investment company to replace founder Eric Li, it said late on Thursday.

Danish business veteran Lone Fonss Schroder will take the helm at Geely Sweden Holding's board, which oversees the Chinese group's European businesses, Geely said in a statement, without elaborating on the reason for the switch.

She replaces Li, also known as Li Shufu and Geely's top shareholder. Li is also the chair of Volvo Cars.

Last year, Li urged a greater strategic focus at Geely to improve synergies and eliminate internal competition.

So far, that has involved merging teams and restructuring some of its brands such as Zeekr, Geely Auto and Lynk & Co, as well as moving or axing executives and board members at Swedish brands Volvo Cars and Polestar.

Loss-making Polestar, where Li is majority owner via Geely Sweden and private holdings, will also replace two Geely board members at a June 30 shareholder meeting.

Schroder will step down from the board of Volvo Cars, where she has been a member since 2010, and instead take a seat on the automaker's nomination committee in charge of board appointments.

Former Volvo Cars CEO Hakan Samuelsson was unexpectedly brought back to run Volvo in March at a turbulent time for the carmaker marked by tariff pressures and market uncertainty.

(Reporting by Anna Ringstrom and Marie Mannes. Editing by Mark Potter)

Key Takeaways

  • Geely appoints Lone Fonss Schroder as new European chair.
  • Eric Li, founder, is replaced but remains Volvo Cars chair.
  • Strategic focus aims to improve synergies at Geely.
  • Polestar to replace two Geely board members in June.
  • Schroder steps down from Volvo Cars board for nomination role.

Frequently Asked Questions

Who has been appointed as the new chair of Geely Sweden Holding?
Danish business veteran Lone Fonss Schroder has been appointed as the new chair of Geely Sweden Holding's board.
Who did Lone Fonss Schroder replace as chair?
Lone Fonss Schroder replaces Eric Li, the founder and top shareholder of Geely.
What changes are being made at Polestar?
Polestar, where Li is the majority owner, will replace two Geely board members at an upcoming shareholder meeting.
What strategic focus did Eric Li emphasize for Geely?
Eric Li urged for a greater strategic focus to improve synergies and eliminate internal competition within Geely.
What role will Schroder take at Volvo Cars after stepping down?
After stepping down from the board of Volvo Cars, Schroder will join the automaker's nomination committee responsible for board appointments.

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