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German trade lobby ups online retail forecast for this year

Published by Global Banking & Finance Review

Posted on May 19, 2025

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· Last updated: January 23, 2026

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German trade lobby ups online retail forecast for this year
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BERLIN (Reuters) -Demand is growing for online retail in Germany, the HDE trade association said on Monday, increasing its forecast for the year despite subdued consumer sentiment. The HDE now expects

German Trade Association Increases Online Retail Forecast

BERLIN (Reuters) -Demand is growing for online retail in Germany, the HDE trade association said on Monday, increasing its forecast for the year despite subdued consumer sentiment.

The HDE now expects 2025 online retail revenue in Germany to increase by 4% year on year to 92.4 billion euros ($103.6 billion), compared with previously forecast growth of 3%.

"Online retail is once again the clear growth driver in retail in Germany after a number of weak years," HDE deputy head Stephan Tromp said in a statement.

The HDE said particularly strong growth has been seen in online shopping for food and drugstore goods.

German consumer sentiment has improved somewhat in recent months on hopes of economic stimulus under a new government but it remains firmly in negative territory, with trade tensions and a protracted downturn weighing on households.

($1 = 0.8916 euros)

(Reporting by Rachel MoreEditing by Ludwig Burger)

Key Takeaways

  • HDE raises Germany's online retail growth forecast to 4%.
  • Online retail is a key growth driver in Germany.
  • Strong growth in online food and drugstore shopping.
  • Consumer sentiment remains negative despite economic hopes.
  • Trade tensions and downturn affect German households.

Frequently Asked Questions

What is the main topic?
The article discusses the HDE trade association's increased forecast for online retail growth in Germany, highlighting strong demand in specific sectors.
Why is online retail growing in Germany?
Online retail is growing due to increased demand for food and drugstore goods, despite overall negative consumer sentiment.
What challenges does German retail face?
German retail faces challenges from trade tensions and a protracted economic downturn affecting consumer sentiment.

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