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Giorgio Armani posts 24% core profit drop in tough 2024, steps up investments

Published by Global Banking & Finance Review

Posted on July 2, 2025

2 min read

· Last updated: January 23, 2026

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Giorgio Armani posts 24% core profit drop in tough 2024, steps up investments
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MILAN (Reuters) -Italian fashion house Giorgio Armani said on Wednesday its core profit dropped 24% last year hit by declining revenues and a slight increase in operating costs. The unlisted Milanese

Giorgio Armani Reports 24% Drop in Core Profit Amid Investment Surge

MILAN (Reuters) -Italian fashion house Giorgio Armani said on Wednesday its core profit dropped 24% last year hit by declining revenues and a slight increase in operating costs.

The unlisted Milanese group said it retained a long-term approach in the face of the difficulties facing the luxury industry, which is wrestling with slower demand in China and the United States, where recession concerns are rising.

"I am convinced that pursuing consistency and continuity and avoiding the pursuit of immediate gains is the best strategy to ensure long-term success," Chairman and CEO Giorgio Armani said in a statement.

"Thanks to this approach, in an increasingly complex and competitive global environment, I am proud to say that we have maintained the group's independence and stability," he added.

Chief Commercial Officer Giuseppe Marsocci said the group had opted for price increases below the inflation rate.

Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) at the Milan-based group fell to 398 million euros ($468 million) in 2024.

Net revenues were down 5% at constant exchange rates, to 2.3 billion euros. Europe is the main market for the group, accounting for 49% of total net revenues.

Giorgio Armani, 90, last month missed one of his catwalk events for the first time in his career when he failed to attend his group's two shows at Milan's Men's Fashion Week, as he was recovering at home after an illness.

The group had 570 million euros in net cash at the end of last year after stepping up investments.

The Armani group said it had used part of its cash reserves last year to fund 332 million euros in investments, double the 2023 level and three times the average of recent years, to renovate some flagship stores and bring in house the management of its e-commerce operations.($1 = 0.8504 euros)

(Reporting by Elisa Anzolin; Editing by Valentina Za)

Key Takeaways

  • Giorgio Armani's core profit fell by 24% in 2024.
  • The company is increasing investments despite profit drop.
  • Recession concerns impact demand in China and the US.
  • EBITDA decreased to 398 million euros.
  • Europe remains the main market for Giorgio Armani.

Frequently Asked Questions

What was the percentage drop in Giorgio Armani's core profit?
Giorgio Armani reported a 24% drop in core profit last year.
What factors contributed to the decline in revenues?
The decline in revenues was attributed to slower demand in China and the United States, along with a slight increase in operating costs.
How much did the group's EBITDA fall to in 2024?
Earnings Before Interest, Tax, Depreciation and Amortisation (EBITDA) fell to 398 million euros, approximately $468 million.
What investment strategy did Giorgio Armani adopt?
The group opted for price increases below the inflation rate and significantly stepped up investments, funding 332 million euros in renovations.
What is the main market for Giorgio Armani?
Europe is the main market for the Armani group, accounting for 49% of total net revenues.

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