Finance

Advertising sales at Berlusconi-backed MFE flat in first half, CEO says

Published by Global Banking & Finance Review

Posted on July 9, 2025

1 min read

· Last updated: January 23, 2026

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MILAN (Reuters) -Advertising sales at MFE-MediaforEurope, the TV group controlled by Italy's Berlusconi family, were broadly flat in the first-half of the year, its chief executive said, with Spanish

Advertising sales at Berlusconi-backed MFE flat in first half, CEO

MILAN (Reuters) -Advertising sales at MFE-MediaforEurope, the TV group controlled by Italy's Berlusconi family, were broadly flat in the first-half of the year, its chief executive said, with Spanish operations still lagging.

MFE's Italian operations reported a 2.1% rise in advertising sales in the six months ending June 30, offsetting a single-digit fall in Spain, CEO Pier Silvio Berlusconi told reporters at a company event late on Tuesday.

(Reporting by Elvira PollinaEditing by Keith Weir)

Key Takeaways

  • MFE's advertising sales were flat in the first half of 2023.
  • Italian operations saw a 2.1% rise in advertising sales.
  • Spanish operations experienced a single-digit decline.
  • MFE is controlled by Italy's Berlusconi family.
  • CEO Pier Silvio Berlusconi provided the update.

Frequently Asked Questions

What were MFE's advertising sales results for the first half of the year?
MFE-MediaforEurope's advertising sales were broadly flat in the first half of the year, according to CEO Pier Silvio Berlusconi.
How did MFE's Italian operations perform?
MFE's Italian operations reported a 2.1% rise in advertising sales in the six months ending June 30.
What challenges did MFE face in Spain?
MFE experienced a single-digit fall in advertising sales in Spain, which offset the growth in Italy.

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