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Italian fashion group OTB assessing extent of price hikes in US

Published by Global Banking & Finance Review

Posted on May 5, 2025

1 min read

· Last updated: January 24, 2026

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Italian fashion group OTB assessing extent of price hikes in US
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OTB Evaluates Price Increases in US Amid Tariff Worries

MILAN (Reuters) -Italian fashion group OTB, which owns brands such as Diesel, Jil Sander and Maison Margiela, is assessing the extent of price increases in the United States if trade tariffs are confirmed, the group's CEO said on Monday.

European luxury goods companies, including Prada, are evaluating potential price hikes. Last month, Hermes said it would pass on the full effect of tariffs to shoppers in the United States.

"We are evaluating, brand by brand, possible actions to reduce the impact" of possible duties, OTB's Chief Executive Ubaldo Minelli said at a press conference to present the group's sustainability report.

"Simulations indicate that to balance the impact (of duties on profitability) we would have to increase prices (in the U.S.) by 8-9% for the group overall", he added, on the sidelines of the event.

OTB chairman and founder Renzo Rosso reiterated the group's intention to list when market conditions are favourable.

(Reporting by Elisa AnzolinEditing by Mark Potter)

Key Takeaways

  • OTB is assessing US price hikes due to potential tariffs.
  • Brands like Diesel and Jil Sander may see price changes.
  • Hermes plans to pass full tariff effects to US shoppers.
  • OTB might increase US prices by 8-9% to maintain profitability.
  • OTB plans to list when market conditions improve.

Frequently Asked Questions

What is the main topic?
The article discusses OTB's evaluation of potential price hikes in the US due to possible trade tariffs.
How might tariffs affect OTB's pricing?
OTB may increase US prices by 8-9% to counteract the impact of tariffs on profitability.
Which brands are affected by OTB's assessment?
Brands such as Diesel, Jil Sander, and Maison Margiela are part of the assessment.

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