Pandora Focuses on US Market as Demand Stays Strong
LONDON/COPENHAGEN (Reuters) -Jewellery maker Pandora has been gaining market share in the United States and plans to keep investing to win over new customers there, CEO Alexander Lacik told Reuters on Wednesday, despite the risk U.S. tariffs will dent consumer demand.
"U.S. consumer demand for the category is not super strong, but the demand for Pandora has been very strong," Lacik said in an interview, adding that if steep U.S. tariffs on many countries return, that could change.
"If that happens and the demand generally goes down in the U.S., of course we'll have to kind of rethink our plan a little bit. But at this moment in time, we're punching away because it's working," Lacik said.
(Reporting by Helen Reid in London and Isabelle Yr Carlsson in CopenhagenEditing by Tomasz Janowski)
