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UK's Persimmon says 'mindful' of economic woes, home completions on track

Published by Global Banking & Finance Review

Posted on May 1, 2025

2 min read

· Last updated: January 24, 2026

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(Reuters) -British homebuilder Persimmon said on Thursday it was on track to deliver its annual target for home completions, as it had not seen any impact yet on business or consumer confidence, and

Persimmon Remains Cautious Amid Economic Uncertainty, Home Targets Met

(Reuters) -UK homebuilder Persimmon said on Thursday it was currently on track to deliver its annual target for home completions, but was cautious of how widespread economic uncertainty could affect affordability and demand.

The company said ongoing geopolitical uncertainty had not yet impacted business or consumer confidence, or its supply chain and sales rate, but was "mindful" of possible impact of economic uncertainties on mortgage rates and consumer spending.

That caution undercut what analysts called a "good start to the year" after Persimmon's sales rate for the three-month period ended April 27 was 1% higher than last year.

The company's shares fell as much as 2.36% earlier in the session, but reversed losses to trade 0.6% higher, as of 0811 GMT.

Housing demand in the UK has been through the wringer in recent years.

While the market overall has recovered since the pandemic and the Labour government has sought to revive the sector, rising inflation, slower-than-expected interest rate cuts and an end to a discount on property transactions are weighing on demand.

Still, Peel Hunt analysts view Persimmon as "well placed in the context of a recovering market."

They said the company's broad presence should help it with selling prices, while having a central production process and specialty in timber frames will aid in managing any cost increases or supply issues.

Persimmon's forward sales position, which measures sold properties pending construction, grew to 2.34 billion pounds ($3.11 billion) for the reported period, from 2.09 billion pounds a year earlier.

The company also said that any impact from U.S. tariffs was expected to be limited and indirect as it does not trade directly with the U.S. market.

($1 = 0.7522 pounds)

(Reporting by Simone Lobo and Pushkala Aripaka in Bengaluru; Editing by Rashmi Aich)

Key Takeaways

  • Persimmon on track for annual home completions.
  • Economic uncertainty may impact affordability and demand.
  • Sales rate increased by 1% compared to last year.
  • Forward sales position grew to £2.34 billion.
  • Limited impact expected from U.S. tariffs.

Frequently Asked Questions

How is Persimmon performing in terms of home completions?
Persimmon is currently on track to meet its annual target for home completions, despite economic uncertainties.
What factors are affecting the UK housing market?
The UK housing market has faced challenges from rising inflation, slower interest rate cuts, and geopolitical uncertainties.
What is Persimmon's forward sales position?
Persimmon's forward sales position grew to 2.34 billion pounds, up from 2.09 billion pounds a year earlier.
How has the company's stock reacted recently?
Persimmon's shares fell by 2.36% but later recovered to trade 0.6% higher.
What is the expected impact of U.S. tariffs on Persimmon?
The company expects any impact from U.S. tariffs to be limited and indirect, as it does not trade directly with the U.S. market.

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