Finance

ProSieben elects Maria Kyriacou to board amid shareholder struggle

Published by Global Banking & Finance Review

Posted on May 28, 2025

2 min read

· Last updated: January 23, 2026

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ProSieben elects Maria Kyriacou to board amid shareholder struggle
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(Reuters) -Prosiebensat.1 CEO Bert Habets defended the German media company's renewed focus on its entertainment segment in a speech to the company's investors on Wednesday. "I am confident that we

Maria Kyriacou Joins ProSieben Board Amid Shareholder Tensions

By Klaus Lauer

(Reuters) -ProSiebenSat.1 Media elected Maria Kyriacou as chairman of its supervisory board on Wednesday, backed by Czech investment group PPF, following her appointment to the board.

The appointment of Kyriacou, a former executive at Paramount Global, Disney and ITV studios comes amid a power struggle between the company's two largest shareholders, Italy's MFE-MediaForEurope and Czech investment firm PPF.

Former supervisory board chair Andreas Wiele, who announced in January he would not seek re-election, has consistently criticised MFE's approach and supported ProSieben's strategy to remain independent.

MFE, which is controlled by Italy's Berlusconi family and runs commercial TV operations in Italy and Spain, made a lowball cash and share bid for ProSieben in March as part of a push to create a pan-European broadcaster.

MFE is considering, among other things, a joint streaming platform to better compete with U.S. giant Netflix. It is also pushing for an accelerated sale of ProSiebenSat.1's online holdings to reduce the debt burden and generate cash.

PPF, whose 14.94% stake makes it ProSieben's second-biggest shareholder after MFE with 30.14%, prefers to wait in order to gain more from holdings such as the cosmetics online retailer Flaconi or the dating platform Meet Group - "at reasonable prices", as a PPF representative said.

(Reporting by Klaus Lauer in Berlin, Bernadette Hogg and Isabel Demetz, Editing by Rachel More, Kirsten Donovan)

Key Takeaways

  • Maria Kyriacou elected as ProSieben's board chair.
  • PPF supports Kyriacou amid shareholder tensions.
  • MFE aims for a pan-European broadcaster.
  • PPF prefers strategic patience with online holdings.
  • MFE's bid includes a joint streaming platform.

Frequently Asked Questions

Who was elected as chairman of ProSieben's supervisory board?
Maria Kyriacou was elected as chairman of ProSieben's supervisory board, backed by the Czech investment group PPF.
What is the current situation regarding ProSieben's shareholders?
There is a power struggle between ProSieben's two largest shareholders, MFE-MediaForEurope and PPF, with differing strategies for the company.
What strategy does MFE propose for ProSieben?
MFE is considering a joint streaming platform to compete with Netflix and is pushing for an accelerated sale of ProSiebenSat.1's online holdings.
What was the stance of former supervisory board chair Andreas Wiele?
Andreas Wiele criticized MFE's approach and supported ProSieben's strategy to remain independent.
What stake does PPF hold in ProSieben?
PPF holds a 14.94% stake in ProSieben, making it the second-largest shareholder after MFE, which holds 30.14%.

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