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Willingness to switch to EVs fades faster in Europe than US, Shell survey shows

Published by Global Banking & Finance Review

Posted on June 16, 2025

2 min read

· Last updated: January 23, 2026

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Willingness to switch to EVs fades faster in Europe than US, Shell survey shows
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LONDON (Reuters) -Drivers are becoming more reluctant to switch to electric vehicles from combustion engines and the trend is more pronounced in Europe than in the United States, a survey published by

European Drivers Show Decreasing Interest in Electric Vehicles Compared to US

LONDON (Reuters) -Drivers are becoming more reluctant to switch to electric vehicles from combustion engines and the trend is more pronounced in Europe than in the United States, a survey published by Shell on Tuesday showed.

The main obstacle is cost, according to the survey of 15,000 drivers across the world, including Britain, China, Germany and the United States.

"Europe surprised us," said David Bunch, Shell's chief for mobility and convenience. "The single biggest barrier to entry is the cost of the vehicle. Range anxiety is still there but it's diminishing."

Electric vehicles are on average up to 30% more expensive than internal combustion engine cars.

This year, 41% of respondents in Europe said they would consider switching to an electric car compared with 48% last year, while in the United States the number fell three percentage points to 31%, the survey showed.

In terms of the pace at which the charging experience is improving, only about half of European drivers said public charging had improved in the last year, below China's 74% and 80% in the United States.

Only 17% of European drivers asked said public charging offered value for money, compared with 69% in China and 71% in the United States.

Shell runs 75,000 charging points and focuses its EV strategy on fast, on-the-go charging points rather than home-charging. Its core EV markets are China, Britain, Germany, Switzerland, Singapore, the Netherlands and the United States.

(Reporting by Shadia Nasralla; editing by Barbara Lewis)

Key Takeaways

  • European drivers show declining interest in EVs.
  • Cost is the main barrier to EV adoption.
  • US drivers are less reluctant to switch to EVs.
  • Public charging improvements lag in Europe.
  • Shell focuses on fast charging points globally.

Frequently Asked Questions

What is the main obstacle to switching to electric vehicles?
The main obstacle is cost, with electric vehicles being on average up to 30% more expensive than internal combustion engine cars.
How has the willingness to switch to EVs changed in Europe?
This year, 41% of respondents in Europe said they would consider switching to an electric car, down from 48% last year.
What percentage of European drivers find public charging valuable?
Only 17% of European drivers said that public charging offered value for money, compared to 69% in China and 71% in the United States.
How does the charging experience in Europe compare to other regions?
Only about half of European drivers reported improvements in public charging over the last year, which is lower than the 74% in China and 80% in the United States.
What is Shell's focus in their EV strategy?
Shell focuses its EV strategy on fast, on-the-go charging points rather than home charging, operating 75,000 charging points globally.

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