Finance

Britain's Smythson sold to Oakley Capital's Iconic BrandCo

Published by Global Banking & Finance Review

Posted on July 1, 2025

1 min read

· Last updated: January 23, 2026

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MILAN (Reuters) -Smythson of Bond Street, the British luxury leather goods and stationery brand, has been bought by Iconic BrandCo, a company controlled by Oakley Capital which invests in heritage

Smythson Luxury Brand Acquired by Oakley Capital's Iconic BrandCo

MILAN (Reuters) -Smythson of Bond Street, the British luxury leather goods and stationery brand, has been bought by Iconic BrandCo, a company controlled by Oakley Capital which invests in heritage brands, the private equity firm said on Tuesday.

Italian leather group Tivoli, which bought Smythson in 2009, said in a separate note that it would continue to produce leather goods for the brand.

Financial details were not disclosed by either side.

Founded in London in 1887, Smythson sells products such as diaries for 195 pounds ($270) and leather passport covers starting at 170 pounds. It holds two warrants as a supplier to the British royal family.

Oakley Capital's Iconic BrandCo said it has also bought Milan-based home decor firm Fornasetti and Italian luggage maker Fabbrica Pelletterie Milano.

"The latest acquisitions mark an important step in Oakley's strategy of building a diversified group of luxury, heritage brands," Oakley Capital said in a statement.

Iconic BrandCo also controls brands such as Alessi, Globe-Trotter and Connolly.

($1 = 0.7256 pounds)

(Reporting by Elisa AnzolinEditing by Keith Weir)

Key Takeaways

  • Smythson acquired by Iconic BrandCo, part of Oakley Capital.
  • Tivoli to continue producing leather goods for Smythson.
  • Smythson is a supplier to the British royal family.
  • Oakley Capital expands its portfolio of luxury brands.
  • Iconic BrandCo also acquired Fornasetti and Fabbrica Pelletterie Milano.

Frequently Asked Questions

Who acquired Smythson?
Smythson was acquired by Iconic BrandCo, a company controlled by Oakley Capital.
What products does Smythson offer?
Smythson sells luxury leather goods and stationery, including diaries and passport covers.
What is Oakley Capital's strategy with these acquisitions?
Oakley Capital aims to build a diversified group of luxury, heritage brands through its acquisitions.
When was Smythson founded?
Smythson was founded in London in 1887.
Will Smythson continue to produce its goods?
Yes, Tivoli, the Italian leather group that previously owned Smythson, will continue to produce leather goods for the brand.

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