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Factbox-Spain's Telefonica reshapes Latin America strategy after leadership change

Published by Global Banking & Finance Review

Posted on June 16, 2025

3 min read

· Last updated: January 23, 2026

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Factbox-Spain's Telefonica reshapes Latin America strategy after leadership change
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(Reuters) -Spanish telecom giant Telefonica has accelerated plans to reduce its exposure in Spanish-speaking Latin America, where profitability is lower than capital cost, to focus instead on four

Telefonica Adjusts Latin America Strategy Following Leadership Changes

(Reuters) -Spanish telecom giant Telefonica has accelerated plans to reduce its exposure in Spanish-speaking Latin America, where profitability is lower than capital cost, to focus instead on four main markets under new CEO Marc Murtra.

Following both an ownership and a management shake-up in the last year, Telefonica has withdrawn from many countries in southern America, building on a process that began with the sale of some Central America units in 2019.

Telefonica's market focus will now be on the four core businesses of Brazil, Britain, Germany and Spain, and Murtra plans to introduce a new strategy for the company in the second half of this year.

Below is a list of developments within the Group's Latin America operations:

MEXICO

Telefonica has hired investment bank JP Morgan to sell its Mexican business, newspaper Cinco Dias reported in February, citing unidentified financial sources.

Asked about the process during an earnings call in February, Murtra said he would not comment on deals until they were signed.

ARGENTINA

Telefonica said it was selling its unit in Argentina to Telecom Argentina for $1.245 billion. In March, Argentina's presidential office suspended the acquisition on anti-trust concerns.

PERU

Telefonica agreed to sell its Peruvian unit in April to Argentina's Integra Tec International for about 900,000 euros ($1.04 million). Its Peruvian unit had filed for bankruptcy protection in February.

Telefonica booked 1.7 billion euros in capital losses in the first quarter on the sale of its units in Peru and Argentina.

VENEZUELA

Telefonica has not announced any plans for selling the unit. In February, Jose Luis Rodriguez, the local head of mobile phone unit Movistar said it planned to invest $500 million in the country over two years to expand 4G and 5G services.

COLOMBIA

Telefonica agreed in March to sell its majority stake in the Colombian unit for $400 million to New York-listed Millicom International, which operates telecom companies across Latin America under the brand Tigo.

URUGUAY

Telefonica has agreed to sell its Uruguayan unit for $440 million to Millicom.

ECUADOR

Telefonica has agreed with Millicom to sell its unit in Ecuador for $380 million.

CHILE

Telefonica has hired Citi as an adviser to sell its Chilean business, news website El Confidencial reported on May, citing unidentified market sources. Telefonica declined to comment.

EL SALVADOR

Telefonica sold its mobile phone unit in El Salvador in 2021 to General International Telecom in a deal valued at $144 million.

PANAMA

Telefonica sold its Panama unit in 2019 to Millicom for 536 million euros.

COSTA RICA

Telefonica sold its Costa Rica unit in 2020 to Liberty Latin America, in a $538 million transaction.

NICARAGUA

Telefonica's mobile telecom assets in Nicaragua were sold to Millicom in 2019 acquired for $437 million.

GUATEMALA

Telefonica sold its operations in Guatemala to rival America Movil for 293 million euros in 2019.

BRAZIL

Telefonica's Sao Paulo-listed unit Telefonica Brasil is part of its four "core businesses". The subsidiary carried out several small acquisitions, such as cloud services firms IPNET and IPNET USA, for up to 230 million reais ($41.49 million) last July.

($1 = 0.8639 euros)

($1 = 5.5437 reais)

(Reporting by Benjamín Mejías Valencia; Editing by Inti Landauro and Rachna Uppal)

Key Takeaways

  • Telefonica is reducing its presence in Latin America.
  • New CEO Marc Murtra is leading the strategic shift.
  • Focus will be on Brazil, Britain, Germany, and Spain.
  • Several Latin American units are being sold.
  • Telefonica aims to improve profitability.

Frequently Asked Questions

What is Telefonica's new focus after the leadership change?
Telefonica is now concentrating on its core businesses in Brazil, Britain, Germany, and Spain, moving away from its previous extensive operations in Latin America.
What are the recent developments in Telefonica's Latin America operations?
Telefonica has been selling its units in various Latin American countries, including Argentina, Peru, Colombia, and Ecuador, to streamline its operations and reduce capital losses.
How much did Telefonica lose from its sales in Peru and Argentina?
Telefonica reported 1.7 billion euros in capital losses in the first quarter due to the sale of its units in Peru and Argentina.
Who is advising Telefonica on its sale in Chile?
Telefonica has hired Citi as an adviser to facilitate the sale of its Chilean business.
What is the status of Telefonica's operations in Venezuela?
As of now, Telefonica has not announced any plans to sell its Venezuelan unit and intends to invest $500 million in the country.

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