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Tesla's China-made EV sales fall 15% y/y in May

Published by Global Banking & Finance Review

Posted on June 4, 2025

2 min read

· Last updated: January 23, 2026

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Tesla's China-made EV sales fall 15% y/y in May
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BEIJING (Reuters) -A decline in Tesla's China-made electric vehicle sales extended to an eighth month in May, as the U.S. automaker's sales woes were compounded by brutal price wars in the world's

Tesla's Sales of China-Made EVs Drop 15% Year-Over-Year in May

BEIJING (Reuters) -A decline in Tesla's China-made electric vehicle sales extended to an eighth month in May, as the U.S. automaker's sales woes were compounded by brutal price wars in the world's largest auto market.

Deliveries of China-made Model 3 and Model Y vehicles, including both domestic sales and exports to Europe and other markets, fell 15% in May from a year earlier to 61,662 vehicles, after a 6% fall in April, data from the China Passenger Car Association showed on Wednesday.

Its China-made EV deliveries were up 5.5% from April.

Tesla's EV sales rout also continued across much of Europe last month, as its aging model lineup and CEO Elon Musk's political activities deterred buyers.

To spur sales in China, its largest market in the first quarter, Tesla last week offered smart assisted driving capability transfers to new vehicles in the country through the end of June.

Model 3 and Model Y vehicles were also added to a Chinese government-backed campaign to promote EV sales in rural areas for the first time this year.

The U.S. EV specialist, which ignited a price war in China in 2023 that has since pulled in more than 40 brands and is showing no signs of abating, is under pressure from new lower-priced but still high-performance models in the market.

China has urged a halt to bruising price wars, after BYD offered fresh incentives on more than 20 models in late May, prompting Geely Auto and Chery to follow suit.

Global passenger vehicle sales at BYD, Tesla's biggest rival, rose 14.1% year-on-year to 376,930 units in May, slowing from April's 19.4%.

(Reporting by Qiaoyi Li, Zhang Yan and Brenda Goh; Editing by Kirsten Donovan)

Key Takeaways

  • Tesla's China-made EV sales dropped 15% year-over-year in May.
  • Sales decline is part of an eight-month trend amid price wars.
  • Tesla offered new incentives to boost sales in China.
  • BYD, Tesla's rival, saw a 14.1% increase in global sales.
  • China's government urges a halt to ongoing price wars.

Frequently Asked Questions

What was the percentage decline in Tesla's China-made EV sales in May?
Tesla's China-made electric vehicle sales fell 15% in May from a year earlier.
How did Tesla's sales in May compare to April?
Tesla's China-made EV deliveries were up 5.5% from April.
What actions is Tesla taking to boost sales in China?
To spur sales, Tesla offered smart assisted driving capability transfers to new vehicles in China through the end of June.
Who is Tesla's biggest rival in the EV market?
BYD is Tesla's biggest rival, with global passenger vehicle sales rising 14.1% year-on-year in May.
What has the Chinese government urged regarding price wars?
China has urged a halt to the ongoing price wars, which have seen multiple automakers offering fresh incentives.

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