Finance

Encouraging foreign brands to return to Russia 'ill-advised', trade ministry says

Published by Global Banking & Finance Review

Posted on February 20, 2025

2 min read

· Last updated: February 27, 2026

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Trade Ministry warns against foreign brands reentering Russia amidst corporate exodus - Global Banking & Finance Review
This image reflects the Trade Ministry's stance on foreign brands, highlighting the increased focus on supporting domestic companies following the exodus of Western brands from Russia. The article discusses the ministry's priorities amid geopolitical tensions.
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(Reuters) - Encouraging foreign brands to return to Russia would be "ill-advised," according to the industry and trade ministry, which wants to champion domestic companies that have stepped in to fill

Trade Ministry Warns Against Encouraging Foreign Brands to Reenter Russia

(Reuters) - Encouraging foreign brands to return to Russia would be "ill-advised," according to the industry and trade ministry, which wants to champion domestic companies that have stepped in to fill the gaps left by departing Western counterparts.

More than a thousand companies, from McDonald's to Mercedes-Benz, left Russia in the last three years by selling, handing the keys to existing managers, or abandoning assets.

Others like Danone and Carlsberg had their assets seized and a sale forced through.

But as Moscow and Washington discuss a path to end the war in Ukraine, one of the many questions on investors' minds is whether the corporate exodus from Russia, triggered by the February 2022 invasion of its neighbour, may be reversed.

"The Ministry of Industry and Trade considers it ill-advised to stimulate the return of foreign brands," it said in a statement to Reuters on Thursday.

"In the last three years, domestic companies have significantly increased their own production and actively occupied market niches vacated after the exit of foreign companies."

Russian businesses have been successfully importing requisite goods through indirect means, the ministry said, and its absolute priority was protecting domestic producers and the production of high-quality products on Russian soil.

French automaker Renault, which agreed a six-year buyback option when selling its majority stake in Russian carmaker Avtovaz in May 2022, on Thursday said the probability of activating its clause with Avtovaz was "very, very low."

"If any foreign company decides to return to the Russian market, then this issue should be considered on an individual basis," the ministry said.

(Reporting by Gleb Stolyarov; Writing by Alexander Marrow; Editing by Rachna Uppal)

Key Takeaways

  • The Russian trade ministry advises against foreign brands returning.
  • Domestic companies have filled gaps left by Western firms.
  • Over a thousand companies exited Russia in recent years.
  • The focus is on protecting and promoting local producers.
  • Renault's return to the Russian market is unlikely.

Frequently Asked Questions

What does the Russian trade ministry think about foreign brands returning?
The Russian Ministry of Industry and Trade considers it ill-advised to encourage foreign brands to return to Russia.
How many companies have exited the Russian market recently?
More than a thousand companies, including major brands like McDonald's and Mercedes-Benz, have left Russia in the last three years.
What has been the impact of foreign companies leaving Russia?
Domestic companies have significantly increased their production and occupied market niches that were vacated after the exit of foreign companies.
What is the ministry's priority regarding domestic producers?
The ministry's absolute priority is to protect domestic producers and ensure the production of high-quality goods.
Will foreign companies be allowed to return to Russia?
If any foreign company decides to return, the issue will be considered on an individual basis, according to the ministry.

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