Finance

Ulta Beauty shines after annual forecast hike on steady demand, UK expansion

Published by Global Banking & Finance Review

Posted on August 28, 2025

2 min read

· Last updated: January 22, 2026

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Ulta Beauty shines after annual forecast hike on steady demand, UK expansion
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(Reuters) -Ulta Beauty raised its annual sales and profit forecast after topping quarterly sales estimates on Thursday, banking on steady demand for makeup and skincare brands at its stores as well as

Ulta Beauty Boosts Annual Forecast Amid Strong Demand and UK Growth

Ulta Beauty's Financial Performance and Future Outlook

(Reuters) -Ulta Beauty raised its annual sales and profit forecast after topping quarterly sales estimates on Thursday, banking on steady demand for makeup and skincare brands at its stores as well as lower inventory losses.

Quarterly Sales and Profit Highlights

Shares of the company were up 6% in trading after the bell.

Impact of UK Expansion

The company saw stronger store sales, fueled by younger shoppers drawn to trendy and affordable brands such as Elf Beauty.

Challenges and Market Sentiment

The cosmetics retailer also expanded internationally with its July acquisition of UK high street chain Space NK.

Ulta has been adding celebrity-owned labels, such as Rihanna's Fenty Beauty, to its shelves and ramping up digital and marketing investments to deepen shopper engagement.

Second-quarter sales came in at $2.79 billion, beating estimates of $2.67 billion, as per data compiled by LSEG.

It now expects annual net sales to be in the range of $12 billion to $12.1 billion, compared with its prior forecast of $11.5 billion to $11.7 billion.

The forecast upgrade comes amid global trade uncertainty, with executives warning that shifting U.S. policies have weighed on consumer and business sentiment.

Luxury cosmetic maker Estee Lauder last week flagged a $100 million tariff hit and said it would trim inventory and promotions to curb rising costs.

"Our outlook for the remainder of the year reflects both the strength of our year-to-date performance and our caution around how consumer demand may evolve in the second half of the year. While near-term uncertainty persists, we're staying focused on what we can control," said Ulta CEO Kecia Steelman.

Lower e-commerce shipping costs and reduced inventory losses also helped Ulta offset supply chain pressures.

Quarterly gross profit rose 11.6% to $1.10 billion. The company now expects annual earnings of $23.85 to $24.30 per share, up from $22.65 to $23.20 apiece.

(Reporting by Aatrayee Chatterjee in Bengaluru; Editing by Alan Barona)

Key Takeaways

  • Ulta Beauty raised its annual sales and profit forecast.
  • Quarterly sales exceeded expectations at $2.79 billion.
  • UK expansion through Space NK acquisition boosts growth.
  • Celebrity brands like Fenty Beauty enhance product offerings.
  • Company anticipates $12 billion to $12.1 billion in annual sales.

Frequently Asked Questions

What is inventory loss?
Inventory loss refers to the reduction in inventory value due to theft, damage, or obsolescence, impacting a company's financial performance.
What is consumer demand?
Consumer demand is the desire of consumers to purchase goods and services at given prices, influenced by factors like income, preferences, and market conditions.
What is market sentiment?
Market sentiment refers to the overall attitude of investors toward a particular security or financial market, often influenced by news, reports, and economic indicators.

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