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Trump's change of heart on Lula may be thanks to Brazilian beef tycoon

Published by Global Banking & Finance Review

Posted on September 25, 2025

4 min read

· Last updated: January 21, 2026

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Trump's change of heart on Lula may be thanks to Brazilian beef tycoon
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By Luciana Magalhaes and Bernardo Caram SAO PAULO (Reuters) -A co-owner of Brazilian meatpacking giant JBS met privately with U.S. President Donald Trump about three weeks before Trump extended a

Trump's Shift on Lula Linked to Brazilian Beef Mogul's Influence

Trump's Changing Attitude Towards Lula

By Luciana Magalhaes and Bernardo Caram

SAO PAULO (Reuters) -A co-owner of Brazilian meatpacking giant JBS met privately with U.S. President Donald Trump about three weeks before Trump extended a surprise olive branch to Brazil's president in his United Nations speech on Tuesday, three people with knowledge of the encounter told Reuters.

That meeting helped pave the way for Trump to take a more favorable tone towards Lula at the U.N., two of the sources said.

Influence of JBS and Business Leaders

On Tuesday, Trump praised Brazilian President Luiz Inacio Lula da Silva, despite months of sparring between the two leaders over what the White House has called a "witch hunt" in Brazil against a Trump ally. 

Impact of Tariffs on Trade Relations

"We had a good talk, and we agreed to meet next week," Trump said. "At least for about 39 seconds, we had excellent chemistry," he added.

In July, the White House imposed 50% tariffs on most Brazilian imports, including meat, potentially jarring the supply chain for food companies including JBS and its subsidiary Pilgrim's Pride.

It was in the following weeks that JBS co-owner Joesley Batista managed to set up a meeting with Trump, first reported by newspaper Folha de Sao Paulo.

JBS declined to comment, and the White House did not immediately respond to a request for comment.     

According to one of the people with knowledge of the conversation, Batista told Trump that the tariffs he had imposed on Brazilian products were making beef too expensive for Americans. 

The levies were cited by the White House as retaliation against what Trump believed to be an unfair persecution of former Brazilian President Jair Bolsonaro, a right-wing firebrand who this month was convicted of plotting a coup to remain in power after he lost the 2022 election.

OTHER MEETINGS

JBS became a publicly traded company in the United States in June, a move into the American market that added exposure for the company to White House policy.

Pilgrim's Pride, its poultry producer subsidiary, gave a $5 million donation to the Trump-Vance Inaugural Committee, saying it had a "long bipartisan history of participating in the civic process."

Joesley and his brother Wesley Batista also have been seen with Lula at public events several times. Loans from Brazil's development bank to JBS under a previous Lula administration helped it grow into the world's biggest meatpacker. 

The Batistas later admitted to bribing 1,800 politicians as part of a sprawling anti-corruption probe.

JBS has said that meetings with public officials adhere to its code of conduct.

Other business leaders from Brazil have been meeting with Trump administration officials in recent weeks to lobby for lower tariffs.

Embraer Chief Executive Francisco Gomes Neto told Reuters earlier this month that he was trying to arrange meetings to discuss tariffs on the planemaker's products.

The company scored a victory when the White House excluded plane parts from the 50% levies imposed on most Brazilian goods. But 10% tariffs still apply to Embraer's products.

Neither Brazil nor U.S. officials have shared any further details about a possible Trump-Lula meeting next week.

Potential Meeting Between Trump and Lula

But Lula told reporters in New York on Wednesday that he was willing to meet with Trump in person, and that they would put "everything on the table." 

"What once seemed impossible stopped being impossible and actually happened," Lula said.

(Reporting by Luciana Magalhaes in Sao Paulo and Bernardo Caram in Brasilia; additional reporting by Gabriel Araujo in Sao Paulo; editing by Manuela Andreoni, Christian Plumb and Rosalba O'Brien)

Key Takeaways

  • Trump's attitude towards Lula shifted after meeting with JBS co-owner.
  • JBS's influence may have impacted US-Brazil trade relations.
  • Trump praised Lula despite previous tensions.
  • Tariffs on Brazilian imports affect JBS and other companies.
  • Potential Trump-Lula meeting could further ease tensions.

Frequently Asked Questions

What prompted Trump's change of heart regarding Lula?
Trump's more favorable tone towards Lula may have been influenced by a private meeting with JBS co-owner Joesley Batista, who discussed the impact of tariffs on Brazilian beef.
What tariffs did the White House impose on Brazilian imports?
The White House imposed 50% tariffs on most Brazilian imports, including meat, which were seen as retaliation against perceived unfair persecution of former President Jair Bolsonaro.
What is JBS's connection to U.S. politics?
JBS became a publicly traded company in the U.S. and has engaged in lobbying efforts, including a significant donation to the Trump-Vance Inaugural Committee.
What did Lula express about meeting Trump?
Lula stated he was willing to meet with Trump in person and indicated that they would discuss various topics, putting everything on the table.
How has JBS been involved in Brazilian politics?
JBS's owners, the Batistas, have been involved in a major anti-corruption probe, admitting to bribing numerous politicians, which has raised concerns about their influence in politics.

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