Finance

Adidas CEO says lion's share of job cuts at HQ complete

Published by Global Banking & Finance Review

Posted on May 15, 2025

1 min read

· Last updated: January 23, 2026

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Adidas CEO says lion's share of job cuts at HQ complete
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MUNICH (Reuters) -Adidas has completed the majority of planned cuts to its workforce at the German sportswear retailer's headquarters outside Munich, CEO Bjoern Gulden told shareholders on Thursday. "

Adidas CEO Confirms Major Job Cuts at Munich Headquarters

MUNICH (Reuters) -Adidas has completed the majority of planned cuts to its workforce at the German sportswear retailer's headquarters outside Munich, CEO Bjoern Gulden told shareholders on Thursday.

"We are two thirds of the way through," Gulden said at the company's annual general meeting.

He said the cuts were intended to increase efficiency, adding, "We sometimes had business models with functions that were doubled or tripled up."

(Reporting by Joern Poltz, Writing by Rachel More, Editing by Madeline Chambers)

Key Takeaways

  • Adidas has completed two-thirds of planned job cuts at its Munich HQ.
  • CEO Bjoern Gulden announced the cuts at the annual general meeting.
  • The cuts aim to increase efficiency by removing redundant roles.
  • Adidas is restructuring to streamline its business operations.
  • The job cuts are part of a broader strategy to improve performance.

Frequently Asked Questions

What is the main topic?
The article discusses Adidas completing the majority of its planned job cuts at its Munich headquarters to improve efficiency.
Why is Adidas cutting jobs?
Adidas is cutting jobs to increase efficiency by removing redundant roles and streamlining business operations.
Who announced the job cuts?
Adidas CEO Bjoern Gulden announced the completion of the majority of job cuts at the company's annual general meeting.

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