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Apple plans smart glasses launch in 2026, Bloomberg News reports

Published by Global Banking & Finance Review

Posted on May 22, 2025

1 min read

· Last updated: January 23, 2026

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Apple plans smart glasses launch in 2026, Bloomberg News reports
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(Reuters) -Apple plans to release smart glasses at the end of next year, Bloomberg News reported on Thursday, in the iPhone maker's latest push to diversify its product lineup and boost demand for its

Apple plans smart glasses launch in 2026, Bloomberg News reports

(Reuters) -Apple plans to release smart glasses at the end of next year, Bloomberg News reported on Thursday, in the iPhone maker's latest push to diversify its product lineup and boost demand for its artificial intelligence devices.

Apple will start producing large quantities of prototypes of the devices at the end of this year with overseas suppliers, the report said, citing people with knowledge of the matter.

Apple did not immediately respond to a Reuters request for comment.

The company's push into facewear comes after its Vision Pro headset saw lukewarm reception from the public due to its hefty price tag and lack of AI features.

Apple's new glasses will compete with Facebook-parent Meta's Ray-Ban smart glasses, which have become popular with consumers.

Apple also shelved plans for a smartwatch that can analyze its surroundings with a built-in camera, the report said.

The company had actively been working to release a camera-equipped Apple Watch by 2027, but that work was shut down, the report added.

(Reporting by Zaheer Kachwala in Bengaluru; Editing by Alan Barona)

Key Takeaways

  • Apple plans to launch smart glasses in 2026.
  • The glasses aim to diversify Apple's AI product lineup.
  • Production of prototypes begins with overseas suppliers.
  • Apple's Vision Pro headset had a lukewarm reception.
  • Plans for a camera-equipped Apple Watch have been shelved.

Frequently Asked Questions

When does Apple plan to release its smart glasses?
Apple plans to release smart glasses at the end of next year, 2026.
What challenges did Apple's Vision Pro headset face?
The Vision Pro headset received a lukewarm reception due to its high price and lack of AI features.
What competitor products will Apple's smart glasses face?
Apple's new glasses will compete with Meta's Ray-Ban smart glasses, which have gained popularity among consumers.
What other product plans did Apple shelve?
Apple has shelved plans for a smartwatch that could analyze surroundings with a built-in camera.
When was the camera-equipped Apple Watch supposed to be released?
Apple had been working on a camera-equipped Apple Watch intended for release by 2027, but that project has been shut down.

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