Finance

Bath & Body Works appoints former Nike executive Daniel Heaf as CEO

Published by Global Banking & Finance Review

Posted on May 19, 2025

1 min read

· Last updated: January 23, 2026

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Bath & Body Works appoints former Nike executive Daniel Heaf as CEO
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(Reuters) -Bath & Body Works said on Monday it has appointed former Nike chief strategy and transformation officer, Daniel Heaf, as chief executive, effective immediately. He replaces Gina Boswell,

Bath & Body Works Appoints Daniel Heaf as New CEO

(Reuters) -Bath & Body Works said on Monday it has appointed former Nike chief strategy and transformation officer, Daniel Heaf, as chief executive, effective immediately.

He replaces Gina Boswell, who has been at the helm of the beauty and skincare firm since November 2022. In March, the company said Boswell would be temporarily absent, for several weeks, for surgery.

The change in leadership comes as the company grapples with uncertain discretionary spending, which caused it to forecast annual sales and profit largely below expectations in February.

The company on Monday also announced preliminary first-quarter results and said it maintains its full-year net sales and profit forecast.

Net sales rose 3% to $1.42 billion for the quarter ended May 3, in line with analysts' expectations, while profit per share of 49 cents exceeded estimates of 42 cents, according to data compiled by LSEG.

(Reporting by Neil J Kanatt in Bengaluru; Editing by Shailesh Kuber)

Key Takeaways

  • Daniel Heaf appointed CEO of Bath & Body Works.
  • Heaf replaces Gina Boswell, who took medical leave.
  • Company faces uncertain discretionary spending.
  • First-quarter sales rose 3% to $1.42 billion.
  • Profit per share exceeded expectations at 49 cents.

Frequently Asked Questions

What is the main topic?
The main topic is the appointment of Daniel Heaf as the new CEO of Bath & Body Works, replacing Gina Boswell.
Who is Daniel Heaf?
Daniel Heaf is the former chief strategy and transformation officer at Nike, now appointed CEO of Bath & Body Works.
What are the financial highlights?
Bath & Body Works reported a 3% increase in net sales to $1.42 billion, with profit per share exceeding estimates at 49 cents.

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