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Clorox cuts annual sales forecast as consumer demand weakens amid economic uncertainty

Published by Global Banking & Finance Review

Posted on May 5, 2025

2 min read

· Last updated: January 24, 2026

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Clorox cuts annual sales forecast as consumer demand weakens amid economic uncertainty
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(Reuters) -Clorox trimmed its annual sales forecast on Monday, as the bleach maker saw weak consumer demand in the backdrop of economic uncertainty spurred by U.S. President Donald Trump's tariffs.

Clorox Lowers Sales Forecast Due to Economic Uncertainty

(Reuters) -Clorox trimmed its annual sales forecast on Monday, as the bleach maker saw weak consumer demand in the backdrop of economic uncertainty spurred by U.S. President Donald Trump's tariffs.

The company's exposure to tariffs was limited, with a single-digit percentage of raw materials being sourced from Mexico and Canada, but fears of a recession stemming from a global trade war have made customers more cautious about spending.

"Heightened macroeconomic uncertainties drove changes in shopping behaviors, resulting in temporary category slowdowns and lower sales. We expect these slowdowns to persist in the fourth quarter," CEO Linda Rendle said.

Clorox's net sales fell 8% to $1.67 billion from a year ago, missing analysts' estimates of $1.73 billion, according to data compiled by LSEG.

The company expects annual net sales to be down 1% to flat, compared with its earlier target of down 1% to up 2%.

On an adjusted basis, Clorox earned profit of $1.45 per share, compared with analysts' estimates of $1.57 per share.

Peers, including Pampers maker Procter & Gamble and Colgate-Palmolive, announced last month that they would raise prices on select products to offset higher input costs stemming from the trade war.

(Reporting by Aatrayee Chatterjee in Bengaluru; Editing by Leroy Leo)

Key Takeaways

  • Clorox cuts its annual sales forecast.
  • Weak consumer demand amid economic uncertainty.
  • Tariffs have limited direct impact on Clorox.
  • Sales fell 8% to $1.67 billion, missing estimates.
  • Peers like Procter & Gamble are raising prices.

Frequently Asked Questions

What is the main topic?
The main topic is Clorox's revised sales forecast due to weak consumer demand and economic uncertainty.
How have tariffs affected Clorox?
Tariffs have a limited direct impact on Clorox, affecting only a small percentage of raw materials.
What are Clorox's sales figures?
Clorox's net sales fell 8% to $1.67 billion, missing analysts' estimates of $1.73 billion.

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