Finance

Gap lists tariff costs but excludes them from forecast, shares dive

Published by Global Banking & Finance Review

Posted on May 29, 2025

2 min read

· Last updated: January 23, 2026

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Gap lists tariff costs but excludes them from forecast, shares dive
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(Reuters) -Gap said on Thursday it expects a hit to second-quarter gross margins due to tariffs amid concerns related to rising costs, sending the apparel maker's shares down 15% after the bell. The

Gap lists tariff costs but excludes them from forecast, shares dive

By Ananya Mariam Rajesh

(Reuters) -Gap said on Thursday that U.S. President Donald Trump's tariffs would take a bite out of its annual operating income but offered forecasts excluding that hit, sending its shares tumbling 16% after hours.

The company expects about $250 million to $300 million in tariff-related costs, but aims to mitigate more than half of that amount.

"Exiting 2025, we now expect it (China) to be less than 3% ... our goal is for no country to account for more than 25% by end of 2026," Gap CEO Richard Dickson said.

In 2024, the company sourced less than 10% of its merchandise from China.

Tariffs have been the biggest pain point for hundreds of global companies, who have warned that costs related to moving supply chains, shipping and stockpiling were squeezing margins. Walmart, a consumer bellwether, said it would have to increase prices.

Gap reiterated its fiscal 2025 sales forecast of 1% to 2% growth and operating income growth of 8% to 10%. It expects minimal impact to second-quarter gross margins, which is expected to be in line with the first quarter's 41.8%.

"The fact that they did not include the tariff impact in the outlook is likely weighing on the sentiment around their prospects for the rest of the year," eMarketer analyst Sky Canaves said.

The estimated tariff impact is primarily weighted to the second half of the year, according to Gap Chief Financial Officer Katrina O'Connell.

"We were very purposeful in separating the outlook from the estimated tariff impact," O'Connell added.

Gap reported first-quarter revenue of $3.46 billion, beating analysts' average estimate of $3.42 billion, according to data compiled by LSEG. It has benefited from customers shopping more at its Old Navy and namesake brands following a style refresh over the past few quarters.

Its profit of 51 cents per share beat estimates of 45 cents.

(Reporting by Ananya Mariam Rajesh in Bengaluru; Editing by Shounak Dasgupta)

Key Takeaways

  • Gap expects $250M-$300M in tariff-related costs.
  • Shares fell 16% after excluding tariffs from forecasts.
  • Gap aims to reduce China sourcing to under 3% by 2025.
  • First-quarter revenue beat estimates at $3.46 billion.
  • Operating income growth forecasted at 8%-10% for 2025.

Frequently Asked Questions

What is the estimated cost of tariffs for Gap?
Gap expects about $250 million to $300 million in tariff-related costs.
How did Gap's shares react to the tariff forecast?
Gap's shares tumbled 16% after the company offered forecasts excluding the impact of tariffs.
What is Gap's sales growth forecast for fiscal 2025?
Gap reiterated its fiscal 2025 sales forecast of 1% to 2% growth.
What strategy is Gap implementing regarding sourcing?
Gap aims for no country to account for more than 25% of its sourcing by the end of 2026.
What was Gap's first-quarter revenue?
Gap reported first-quarter revenue of $3.46 billion, exceeding analysts' average estimate of $3.42 billion.

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