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H&M's Q2 sales fall slightly more than expected, rise 1% in local currencies

Published by Global Banking & Finance Review

Posted on June 26, 2025

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· Last updated: January 23, 2026

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H&M's Q2 sales fall slightly more than expected, rise 1% in local currencies
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STOCKHOLM (Reuters) - Swedish fashion retailer H&M reported on Thursday a slightly bigger drop than expected in second-quarter sales and said it expected sales in June, measured in local currencies,

H&M Reports Slightly Larger Q2 Sales Decline Than Anticipated

STOCKHOLM (Reuters) - Swedish fashion retailer H&M reported on Thursday a slightly bigger drop than expected in second-quarter sales and said it expected sales in June, measured in local currencies, to rise 3%.

Sales in the March-May period were 56.7 billion crowns ($5.99 billion), down from 59.6 billion a year ago. Analysts polled by LSEG had on average forecast a turnover of 57.0 billion crowns. Measured in local currencies sales were, however, up 1%.

Operating profit at the world's second-largest listed fashion retailer fell to 5.91 billion crowns from 7.10 billion, against a forecast of 5.88 billion.

($1 = 9.4635 Swedish crowns)

(Reporting by Greta Rosen Fondahn and Helen Reid, editing by Anna Ringstrom)

Key Takeaways

  • H&M's Q2 sales fell slightly more than anticipated.
  • Sales in local currencies rose by 1%.
  • Operating profit decreased to 5.91 billion crowns.
  • Analysts had forecasted a turnover of 57.0 billion crowns.
  • June sales are expected to rise by 3% in local currencies.

Frequently Asked Questions

What was H&M's sales figure for the second quarter?
H&M reported sales of 56.7 billion crowns ($5.99 billion) for the March-May period, down from 59.6 billion a year ago.
How did H&M's operating profit change in Q2?
The operating profit fell to 5.91 billion crowns from 7.10 billion, slightly above the forecast of 5.88 billion.
What was the analysts' forecast for H&M's sales?
Analysts polled by LSEG had forecast an average turnover of 57.0 billion crowns for the second quarter.

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