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Fashion retailer Hugo Boss posts Q1 beat, reiterates 2025 outlook

Published by Global Banking & Finance Review

Posted on May 6, 2025

2 min read

· Last updated: January 24, 2026

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Fashion retailer Hugo Boss posts Q1 beat, reiterates 2025 outlook
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By Ozan Ergenay (Reuters) -German fashion group Hugo Boss reported better-than-expected quarterly results on Tuesday and maintained its full-year forecast despite increased macroeconomic uncertainties

Hugo Boss Q1 Earnings Surpass Forecasts, 2025 Outlook Reaffirmed

By Ozan Ergenay

(Reuters) -German fashion group Hugo Boss reported better-than-expected quarterly results on Tuesday and maintained its full-year forecast despite increased macroeconomic uncertainties.

The company posted first-quarter revenue of 999 million euros ($1.13 billion), slightly below the 1.01 billion euros a year earlier, but above analysts' forecast of 974 million euros, a company-provided poll showed.

Despite U.S. tariff concerns, it said it expects 2025 group sales to remain broadly in line with the prior year, ranging between 4.2 billion euros and 4.4 billion euros.

Earnings before interest and taxes for the first quarter came in at 61 million euros, compared to analysts' expectations of 50 million euros in a company-provided poll.

The premium fashion retailer's shares rose 8.4%, topping Germany's mid-cap index. They have, however, fallen 11.7% year-to-date.

"Although we note that the demand outlook remains uncertain, we are encouraged by a better performance in March vs January/February," RBC analysts said.

Hugo Boss said in a statement that subdued global consumer sentiment continues to weigh on the fashion sector due to over U.S. tariff uncertainty.

RBC, however, believes the company appears well positioned to weather the potential impact of tariffs "given its well diversified sourcing exposure."

CEO Daniel Grieder in a conference call with journalists said "It's difficult to make a clear, conclusive assessment and the discussions suggest that consumer confidence in the U.S. has certainly diminished, but I believe that can change every day, and we're prepared for that. We're trying to respond actively but also flexibly to the given circumstances."

Luxury groups have struggled with tighter consumer spending due to slowing demand for fashion and accessories, particularly in the U.S. and China.

($1 = 0.8836 euros)

(Reporting by Ozan Ergenay in Gdansk; Editing by Savio D'Souza and Sonia Cheema)

Key Takeaways

  • Hugo Boss Q1 revenue beats analyst expectations.
  • 2025 sales outlook remains steady despite uncertainties.
  • Shares rise 8.4%, outperforming Germany's mid-cap index.
  • U.S. tariffs and consumer sentiment pose challenges.
  • Diversified sourcing helps mitigate tariff impacts.

Frequently Asked Questions

What is the main topic?
The article discusses Hugo Boss's Q1 earnings, which surpassed expectations, and the company's steady 2025 sales outlook despite economic challenges.
How did Hugo Boss perform in Q1?
Hugo Boss reported Q1 revenue of 999 million euros, beating analyst forecasts, with earnings before interest and taxes at 61 million euros.
What challenges does Hugo Boss face?
Hugo Boss faces challenges from U.S. tariffs and subdued global consumer sentiment, but its diversified sourcing helps mitigate impacts.

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