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IDC cuts global smartphone shipments forecast on tariff volatility

Published by Global Banking & Finance Review

Posted on May 29, 2025

2 min read

· Last updated: January 23, 2026

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IDC cuts global smartphone shipments forecast on tariff volatility
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(Reuters) -International Data Corp slashed its 2025 global smartphone shipment growth forecast to 0.6% from 2.6% on Thursday, citing tariff-driven economic uncertainty and a pullback in consumer

IDC Lowers Global Smartphone Shipment Growth Forecast Amid Tariff Concerns

(Reuters) -International Data Corp slashed its 2025 global smartphone shipment growth forecast to 0.6% from 2.6% on Thursday, citing tariff-driven economic uncertainty and a pullback in consumer spending.

The downgrade signals challenges for manufacturers like Apple, who already face weakening sales amid escalating geopolitical tensions and tariff disputes.

IDC expects growth to remain in low single digits throughout the year, with a five-year (2024-2029) compound annual growth rate (CAGR) of 1.4% due to increasing smartphone penetration, lengthening refresh cycles, and cannibalization from used devices.

Despite geopolitical tensions, the U.S. and China are poised to drive a modest 0.6% growth in smartphone shipments this year.

China's market is projected to expand by 3% year-over-year, bolstered by government subsidies favoring Android devices.

Apple faces a projected 1.9% decline in 2025, challenged by Huawei competition and economic pressures, with many models ineligible for subsidies.

However, upcoming discounts during the 618 shopping festival in China and the iPhone 17 launch, featuring significant hardware upgrades, are expected to stimulate demand.

In response to U.S.-China trade tensions, Apple is expanding its manufacturing in India and Vietnam to diversify production and reduce reliance on China.

However, President Donald Trump stated that Apple would face a 25% tariff on iPhones sold in the U.S. that are not manufactured domestically.

"Despite these headwinds, India and Vietnam are expected to remain the key alternatives to China for smartphone production. However, additional tariffs of 20-30% on US bound smartphones could post a serious downside risk to the current U.S. market outlook,” said Nabila Popal, senior research director with IDC's Worldwide Quarterly Mobile Phone Tracker.

(Reporting by Kritika Lamba in Bengaluru; Editing by Tasim Zahid)

Key Takeaways

  • IDC cuts 2025 smartphone shipment growth forecast to 0.6%.
  • Tariff-driven economic uncertainty impacts consumer spending.
  • Apple faces sales challenges amid geopolitical tensions.
  • China's market expected to grow by 3% year-over-year.
  • Apple diversifies production to India and Vietnam.

Frequently Asked Questions

What is IDC's new forecast for global smartphone shipment growth?
IDC has reduced its 2025 global smartphone shipment growth forecast to 0.6% from 2.6% due to tariff-driven economic uncertainty.
Which countries are expected to drive smartphone shipment growth?
The U.S. and China are projected to drive a modest 0.6% growth in smartphone shipments this year.
What challenges does Apple face in the smartphone market?
Apple is facing a projected 1.9% decline in 2025, challenged by competition from Huawei and economic pressures, with many of its models ineligible for subsidies.
How is Apple responding to U.S.-China trade tensions?
In response to trade tensions, Apple is expanding its manufacturing in India and Vietnam to diversify production and reduce reliance on China.
What factors could stimulate smartphone demand in China?
Upcoming discounts during the 618 shopping festival and the launch of the iPhone 17, featuring significant hardware upgrades, are expected to stimulate demand.

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